General Atlantic invests in Joe & the Juice

General Atlantic has invested in Joe & the Juice. Financial terms weren’t announced. GA will be a minority shareholder and joins existing investor Valedo Partners. Joe & the Juice, of Copehagen, is an urban juice bar and coffee concept that offers juices, shakes, coffee, and sandwiches.


Copenhagen, Denmark and New York, New York – October 12, 2016 – Joe & the Juice, a fast growing urban juice bar and coffee concept, today announced that General Atlantic, a leading growth equity firm, has made a strategic growth investment in the company. General Atlantic joins existing investor Valedo Partners, a Stockholm-based growth-oriented private equity firm, as a minority shareholder.
Founded in Copenhagen in 2002 by CEO Kaspar Basse, Joe & the Juice offers a modern urban ambiance appealing to millennial customers looking for convenience as they live fast-paced, yet healthy lifestyles. Using high-quality, natural, and organic ingredients, the company offers freshly prepared juices, shakes, coffee, and sandwiches. Joe & the Juice’s emphasis on customer service has created a unique atmosphere within its stores where customers can work or socialize while enjoying exceptional juice and coffee products. The company has a strong global presence with 160 stores worldwide, in which a majority of the stores are located in the Nordic region of Europe and across the UK. The company has a growing presence in Asia and recently entered the US market.
“Joe & the Juice has become a cultural hot-spot in northern Europe, providing a hip environment where both employees and customers enjoy spending time. I am grateful for the significant recognition that Joe & the Juice has received over the last few years from our customers, team members, and also potential investors,” said Kaspar Basse, Founder and CEO of Joe & the Juice. “We are thrilled to welcome General Atlantic as our new investment partner alongside Valedo. General Atlantic has a strong track record of supporting high-growth companies as they expand globally and we look forward to leveraging the firm’s expertise in the retail and restaurant sectors as we continue to build our brand globally.”
As part of the investment, General Atlantic’s Andrew Crawford, Managing Director and Global Head of the Retail & Consumer sector team, and Melis Kahya, a senior member of the Retail & Consumer sector team who leads the firm’s efforts in the EMEA region, will join Joe & the Juice’s Board of Directors.
“It is rare to come across a unique restaurant concept like Joe & the Juice that offers such a well-loved and high-quality product and that also travels so well across geographies. We are very excited about the company’s opportunity to expand its presence beyond Europe,” said Andrew Crawford of General Atlantic.
“Joe & the Juice will be our first retail and consumer investment in EMEA, which speaks volumes to the confidence we have in Kaspar, his team of dedicated employees, and in our conviction that we can be a strong strategic resource to the company. We look forward to partnering with the Joe & the Juice team and Valedo in the company’s next phase of growth,” said Melis Kahya of General Atlantic.

Joe & the Juice plans to continue leveraging the favorable macro trends of an increasing customer need for convenience and healthy living as it expands its global footprint into the US and UK markets, as well as other key geographic regions.
About Joe & the Juice
Joe & the Juice is an urban juice bar and coffee concept operating in 160 locations throughout Europe, with a growing presence in Asia and the United States. Founded in 2002, the company sells freshly prepared juices, shakes, sandwiches and coffee, using natural and organic ingredients sourced from growers directly. The differentiated concept offers a modern, urban, and hip ambiance makes it easy for customers who like a fast yet healthy lifestyle while still enjoying an authentic and unique brand.
About General Atlantic
General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector-specific expertise, long-term investment horizon, and a deep understanding of growth drivers to partner with great management and build exceptional businesses worldwide. The firm has a differentiated track record of partnering with leading global brands such as Airbnb, Axel Springer, Barteca Holdings, Klarna, Too Faced Cosmetics, Tory Burch, Uber, and Zimmermann. General Atlantic has more than 100 investment professionals based in New York, Greenwich, Palo Alto, Sao Paulo, Mexico City, London, Munich, Amsterdam, Beijing, Hong Kong, Mumbai, and Singapore.
About Valedo Partners
Valedo is an independent Swedish investment company that invests in high-quality small and mid-cap companies in the Nordic region. Valedo focuses on companies with clear growth and development potential where Valedo can actively contribute to and accelerate the companies’ development. Being an active owner and contributor of both capital and industrial experience, Valedo helps to ensure that its companies can achieve their full potential.