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General Atlantic Makes Hong an MD

General Atlantic said Monday that it has promoted Jing Hong to MD and Ke Wei and Joern Nikolay to principal. Hong is based in China and leads GA’s global emerging markets consumer sector. Wei is in GA’s Beijing  office, while Nikolay is in London.


General Atlantic LLC (GA), a leading global growth equity firm, today announced the promotions of Jing Hong to managing director and Ke Wei and Joern Nikolay to principal. Ms. Hong is based in China and leads GA’s global Emerging Markets Consumer sector. Mr. Wei and Mr. Nikolay are senior professionals in the firm’s Beijing and London offices respectively.

General Atlantic’s global team is dedicated to identifying the most attractive high growth companies and providing capital and strategic support to build market leaders. GA’s team of 75 investment professionals provides global insight and regional expertise from nine offices in the U.S., Europe, Asia and Latin America. Founded in 1980, GA manages $17 billion in capital and invests about $2 billion per year in growth companies.

“Jing is an extremely talented investment professional who has built our team in Beijing and is leading our Emerging Markets Consumer sector. She is actively involved in several recent investments in high growth companies including SouFun and SunRetail,” said William E. Ford, CEO of General Atlantic. “We are also pleased to promote Ke Wei, who has been an important contributor to GA in China and Joern Nikolay, a key member of our European team.”

Prior to joining GA in 2008, Ms. Hong worked at Warburg Pincus, focusing on growth investments in consumer goods, retail and financial service sectors.  Previously, she was an engagement manager at McKinsey & Company where she served a number of Chinese and multinational companies. She received a B.S. in Finance and a Masters in Management Engineering from Tsinghua University and an M.B.A. from Harvard Business School.

Prior to joining GA, Mr. Wei was a principal at Actis, an emerging market private equity firm, where he focused on the consumer, retail and healthcare sectors. Previously, he worked at BCG and spent the majority of his time in consumer goods and retail areas. Mr. Wei also had seven years working experience at China Daily, where he was a deputy division head to manage the operation of a business newspaper. Mr. Wei received an MBA from Harvard Business School and a BA from the University of Science & Technology, Beijing.

Prior to joining General Atlantic in 2008, Mr. Nikolay worked for TA Associates in London focusing on investments in the financial services and consumer internet space. Before TA Associates, Mr. Nikolay was a case team leader with Bain & Company in Dusseldorf. He is a graduate of WHU – Otto-Beisheim Graduate School of Management, and also studied at the Institut d’Etudes Politiques, Scienes Po, in Paris.

About General Atlantic

General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. GA combines a collaborative global approach, sector specific expertise, long-term investment horizon and a deep understanding of growth drivers to partner with great management and build exceptional businesses worldwide. Established in 1980, GA manages $17 billion in capital and has more than 75 investment professionals based in Greenwich, New York, Palo Alto, London, Dusseldorf, Hong Kong, Beijing, Mumbai and Sao Paulo. For further information and a listing of GA’s public and private portfolio companies see