GiftCertificates.com, which is owned by Los Angeles-based buyout shop Marlin Equity Partners, has hired Ian O’Brien as chief executive. O’Brien joins GiftCertificates.com from the private equity firm, where he served as chief technology officer. GiftCertificates.com offers corporate prepaid incentive products, consumer direct gift cards and gift card fulfillment services for merchants. The company was acquired by Marlin Equity in October 2010.
GiftCertificates.com, a leading e-commerce provider of innovative reward solutions and gift products for the corporate and consumer markets, today announced the appointment of Ian O’Brien as CEO. Mr. O’Brien’s appointment was effective February 28, 2011.
GiftCertificates.com’s offering includes corporate prepaid incentive solutions, consumer direct gift cards and gift card fulfillment services for merchants. The company was acquired by Marlin Equity Partners, a leading private equity firm, in October 2010.
“I am very pleased to join the talented management team at GiftCertificates.com,” stated Mr. O’Brien. “The company is a true innovator in the delivery of physical and digital gift card solutions for regional and national retailers. We will continue to focus on increasing market penetration of our custom, comprehensive incentive programs and further build value in the company.”
Mr. O’Brien has 25 years of technology leadership, business strategy, and sales and marketing experience in a diverse set of industries. He joins GiftCertificates.com from Marlin Equity Partners, where he served as CTO. In that role, he supported board level activities regarding IT strategy, product strategy and development for Marlin’s portfolio companies including Burroughs, CompassLearning, Liquent and ProLogic. Previously, Mr. O’Brien was CIO for a $1 billion business communication services provider, where he led strategic development and transformation projects for internal process and customer solutions. He also served as Chief Architect at Standard Register. Mr. O’Brien holds a Bachelor of Science degree in MIS, and an MBA in Finance, from Indiana University.
“In each of our investments we seek to provide the operational and financial resources necessary to support portfolio company growth,” said George Kase, a partner at Marlin Equity Partners. “Ian brings a wealth of leadership experience in technology, finance, marketing and sales. He is ideally suited to lead GiftCertificates.com and further strengthen its leadership position in stored value solutions.”
GiftCertificates.com is a leading e-commerce provider of innovative reward solutions and gift products for the corporate and consumer markets. The company offers an extensive product portfolio including our SuperCertificate(R) Reward, which is redeemable for hundreds of original merchant gift cards. GiftCertificates.com offers the best turnaround time and reliability in the industry. Established in 1997, GiftCertificates.com is privately held, with locations in Omaha, NE and New York, NY. For more information, please visit www.giftcertificates.com.
About Marlin Equity Partners(R)
Marlin Equity Partners is a Los Angeles, California-based private investment firm with over $1 billion of capital under management. The firm is focused on providing corporations, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries that are undergoing varying degrees of operational, financial or market-driven change where its capital base, industry relationships and extensive network of operational resources significantly strengthens a company’s outlook and enhances value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 40 acquisitions. For more information, please visit www.marlinequity.com.