Goldman Sachs Bankers Joins Brand.net

Cindy Panchula has joined online advertising network Brand.net as vice president of finance. She previously was with Goldman Sachs as vice president of equity capital markets and tech, media and telecom I-banking. At Goldman, Panchula led IPOs for such VC-backed companies as Baidu, Shopping.com, DataDomain and VistaPrint.

PRESS RELEASE

Brand.net, the online advertising network for Brand advertisers, today announced the hiring of Cindy Panchula as Vice President of Finance. Panchula joins Brand.net from Goldman Sachs, where she spent more than 10 years, most recently as Vice President in Equity Capital Markets and Technology, Media and Telecom investment banking. During her tenure at Goldman Sachs, Panchula led IPOs for technology companies including Baidu, Shopping.com, DataDomain and VistaPrint and executed M&A transactions for companies including eBay, Hotwire and National Semiconductor. At Brand.net, Panchula is responsible for all financial activities, including planning and analysis, accounting and financing strategy, as well as human resources and legal.

“I am very excited to join the Brand.net team” said Panchula. “As a banker, I always looked for companies led by strong teams with deep vertical experience, proprietary technology and a proven business model. This is a company positioned for rapid growth.”

“Cindy brings terrific experience to Brand.net, having worked in the internet practice group at Goldman and executed numerous IPOs and M&A transactions in her ten year career,” said Elizabeth Blair, CEO of Brand.net. “Her finance skills, background and connections are a great complement to the existing team’s 100+ years of online brand advertising experience across product, business and media operations, engineering, sales and marketing at Yahoo!, AOL, MSN, CondeNet, WebMD and TimeWarner. I am delighted that we will have Cindy’s financial guidance during this exciting, high growth phase.”

Prior to Brand.net, Panchula held the title of Vice President with Goldman Sachs from 2004-2008, in Equity Capital Markets and Technology, Media and Telecom investment banking. Prior to that, Panchula worked for Goldman Sachs in San Francisco and New York investment banking and equity capital markets. In addition to her client responsibilities, she served as the business unit manager for West Region investment banking in 2006. Cindy received a B.S. in Finance from Georgetown University and an MBA from Harvard Business School.

About Brand.net

Brand.net is the online advertising network for Brand advertisers. The Brand.net team has over 100 years of combined online Brand advertising experience. The company’s deep online display advertising expertise, supported by its innovative technology, guarantees that Brand advertisers and agencies will reach the right target in the right context, efficiently and measurably.

Since trafficking its first campaign in May 2008, Brand.net has worked with the leading automotive, CPG, entertainment, finance, retail, technology and telecommunications Brand advertisers. Top 100 U.S. advertising spenders represent the majority of Brand.net’s revenue.

Brand.net was founded in 2007 and has offices in New York, Chicago, Atlanta and Silicon Valley. For more information, please visit: www.Brand.net.