Golub Capital has provided $153 million in financing to support the acquisition of ad tracking firm Competitrack by data provider Market Track, a portfolio company of Aurora Capital Group.
Golub Capital announced today that, as Sole Bookrunner and Administrative Agent, it provided a $153 million GOLD financing to support the acquisition of Competitrack, Inc. (“Competitrack”) by Market Track, LLC (“Market Track”). Market Track is a portfolio company of Aurora Capital Group (“Aurora”). GOLD financings are Golub Capital’s One-Loan Debt facilities.
Market Track is a leading provider of data-driven promotion and pricing intelligence solutions in North America. Offered via a web-based software-as-a-service platform called FeatureVision®, Market Track’s solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data, including real-time eCommerce data, to maximize the value of their promotional and pricing campaigns. Customers use FeatureVision® as both a competitive intelligence tool to determine how products and brands are being promoted, and to ensure compliance with trade promotion agreements. The company’s granular promotions data covers nearly every retail trade class, product category, and media channel, measuring promotional activity during the critical 0-7 days before a consumer’s purchase decision.
Based in New York City, Competitrack is a full service competitive advertising tracking firm that has over 500 clients spanning virtually all major industries and including over 75 of the nation’s top 100 advertisers and their ad agencies. Competitrack provides fully customizable solutions, both domestically and internationally, for creative monitoring, competitive spending, ad message content analysis, and data inputs for marketing mix models.
The acquisition will create a leading provider of detailed promotions and creative ad tracking data across most forms of media, which will provide both Market Track and Competitrack clients with the strongest competitive tracking and analytics capabilities available.
“We are thrilled to expand our partnership with Aurora and Market Track,” said Troy Oder, Managing Director at Golub Capital. “Aurora and the Market Track team have done a great job executing on the strategic vision established at the time of Aurora’s initial investment in the company. We are excited to increase our commitment to the platform in connection with this transaction.”
“Golub Capital has proven to be an excellent financing partner to support our investment in Market Track,” said Josh Klinefelter, Partner at Aurora Capital Group. “Golub’s simple, comprehensive financing solution delivered the speed and certainty necessary to execute the Competitrack transaction in a short timeframe. We value Golub’s ability to provide scalable, reliable financing solutions designed to grow alongside our investments.”
About Golub Capital
With over $8 billion of capital under management, Golub Capital is a leading provider of financing solutions for the middle market, including one-loan financings (through the firm’s proprietary MiniGOLD, GOLD, and MegaGOLD facilities), senior, second lien, and subordinated debt, preferred stock and co-investment equity. The firm underwrites and syndicates senior credit facilities up to $300 million. Golub Capital’s hold sizes range up to $250 million per transaction.
Golub Capital has been a top 3 Traditional Middle Market Bookrunner each year from 2008 through 2Q 2013 for senior secured loans of up to $100 million for leveraged buyouts (according to Thomson Reuters LPC and internal data; based on number of deals). Year to date, Golub Capital has been awarded Finance Monthly’s Global Awards 2013 “Credit Asset Manager of the Year,” and DealMakers M&A Awards 2013 “Middle Market Lender of the Year.” Golub Capital is a national firm with principal offices in Chicago and New York. For more information, please visit the firm’s website at www.golubcapital.com.
About Aurora Capital
Aurora Capital Group is a Los Angeles-based private investment firm managing over $2 billion of capital across several private equity funds. Aurora’s traditional private equity vehicle, Aurora Equity Partners, focuses principally on control investments in middle market businesses with leading market positions, strong cash flow profiles, and actionable opportunities for growth in partnership with operating management. Aurora’s investors include leading public and corporate pension funds, endowments, and foundations active in private equity investing. For more information, please visit www.auroracap.com.