Until earlier today, that is, when WideOrbit announced that it has agreed to buy Google’s radio automation business. San Francisco-based Wide orbit provides software that broadcasters and cable operators use to manage ad revenue, and had raised around $40 million in VC funding from Mayfield Fund, Khosla Ventures, Greycroft Partners and Hearst Ventures.
Financial terms of the deal weren’t disclosed, although the online conjecture mill assumes that Google took a hit unloading the assets. The sale includes three Google brands: Google Radio Automation, Maestro and SS32 automation products. WideOrbit says the acquisition will allow the company to provide a more complete set of tools for radio broadcasters.
But still, it’s expected Google will be doing a lot more buying that selling. Today, the company also announced it will acquire On2 Technologies, a publicly traded, formerly venture-backed developer of video-compression technology for $106.5 million in stock.
Google shares have posted a nice recovery since last fall, which could signal a pickup in stock acquisitions. Its shares sunk to around $250 in November, but are currently selling for just over $450.
Still, the past year has been a stingy period for the search giant when it comes to M&A activity. The ThomsonReuters venture capital database shows that Google has not completed an acquisition of a venture-backed company in the past year.