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Gordon joins Brentwood Associates as Operating Partner

Brentwood Associates said March 3 that Keith Gordon was named an operating partner in its affiliated operations group. Gordon most recently served as executive vice president and chief operating officer of NuCO.


LOS ANGELES–(BUSINESS WIRE)–Brentwood Associates, a leading consumer-focused private equity investment firm (“Brentwood”), announced the addition of Keith Gordon in the role of Operating Partner in its affiliated Operations Group. Gordon has been involved with past and present Brentwood portfolio companies as a board director of Allen Edmonds and currently as executive chairman of Excelligence Learning Corporation.

A veteran executive with more than thirty years of experience in the consumer products and services sector, Gordon most recently served as executive vice president and chief operating officer of NuCO2, a leading provider of beverage gas systems to the restaurant and hospitality industry. His career also included various management roles driving growth at the Coca-Cola Company, Reebok, and Procter & Gamble, as well as a successful management consulting career at Zyman Group, where he led the Go-To-Market Strategy practice. At Zyman, Gordon developed strategic growth plans for global brands and helped establish high performance operating teams at several Fortune 500 companies.
“We are very pleased to have Keith join Brentwood’s Operations Group,” said Brentwood partner Bill Barnum. “His deep expertise in the consumer space and his consistent record of driving profitable growth in highly competitive markets make him a perfect fit with our operating model. He will work closely with the Brentwood investment team to source and perform due diligence on new opportunities as well as to support existing portfolio companies. Adding a veteran talent like Keith is another step in strengthening our competitive position.”
Gordon commented, “I am very pleased to formalize my partnership with the team at Brentwood and look forward to helping them continue their long-standing track record of successfully investing in the consumer sector. Leveraging my experience building great brands with great operating teams presents an opportunity to generate significant value for both the portfolio company and Brentwood; a great win-win scenario.”
Gordon has a Bachelor of Arts from Denison University and has supported local philanthropic ventures as a Board Director for The Chick-fil-A Peach Bowl and Big Brothers Big Sisters of Florida.
The Operations Group works with Brentwood portfolio companies in a range of operating initiatives and positions, and with Brentwood in its investment diligence processes. Gordon is an employee of BPE Growth & Operations, LLC, an affiliate of Brentwood and its management company, Brentwood Private Equity, LLC.
Brentwood Associates is a leading consumer-focused private equity investment firm with a 30-year history of investing in leading middle-market growth companies. Brentwood focuses on investments in growing businesses where it is able to leverage its extensive experience in areas such as: branded consumer products; multi-location strategies; direct-to-customer marketing, including direct mail and e-commerce; niche brands with specialty distribution; education; and business services. Since 1984, Brentwood’s dedicated private equity team has invested in 51 portfolio companies with an aggregate transaction value of over $6 billion. With significant experience in both investing and brand building, Brentwood is a value-added partner with entrepreneurs and senior management teams building world-class companies. For more information about Brentwood, please visit