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Greener World Media Raises $1 Million

Greener World Media, an Oakland-based media company focused on the “green” market, has raised $1 million in Series A funding from the K Group.

Greener World Media announced today the closure of a $1 million Series A round with the K Group.

The investment round will help Greener World Media build on its leading position in green business media. It will include development of new online products around its brand, research build-outs around the State of Green Business report, and new events to complement the company's Greener by Design conference, June 12-13 in Alexandria, Va.

“We believe there is tremendous growth potential in both green business and online-driven media,” said Ronen Kalmanson, Managing Partner of K Group. “Greener World Media, with the management team of Joel Makower and Pete May, represents the perfect intersection of those two trends.”

“In this round, we were looking for the right partner and investment to complement the running start we already had from's brand and existing revenue base,” said Greener World Media Chairman and Executive Editor Joel Makower. “And we were looking for a patient, well-connected, committed investor with access to follow-on capital. Ronen Kalmanson and the K Group is the ideal partner on both fronts.”

Greener World Media Hires Two Seasoned Media Executives to Accelerate Growth

Greener World Media also announced the hiring of two senior executives, Hugh Byrne as Senior Vice President of Product Development and Marketing, and Alan Robinson as Vice President of Sales and Business Development.

Byrne will be responsible for building out product extensions on top of and other Greener World Media brands. Byrne brings more than 20 years of marketing and product management leadership at such companies as Primedia, Krames, and Oracle.

Robinson will be responsible for revenue partnerships, and expanding an advertiser and sponsor base that already includes such brands as Autodesk, GM, IBM, Intel, Steelcase, Waste Management, and Xerox. Robinson brings more than 20 years of experience in both established media and startups, most recently as Publisher of Reed Business's electronics design and strategy property, EDN.

President and Publisher Pete May said: “Joel and I are delighted to have two seasoned pros join our fast-growing team.
Hugh's background in product management, technology marketing and premium information products will allow us to introduce a suite of new product extensions on's leading brand. Alan will play a key role in growing on our base as the leading advertising platform in green business.”

About Greener World Media

Greener World Media Inc. is the first media company focused exclusively on the greening of mainstream business and technology. Centered around the acclaimed, its online properties also include,, and, as well as these sites' respective e-newsletters.

About K Group
The K Group is an investment group comprised of successful USA and Israeli entrepreneurs focusing on investing in high-growth, privately held companies. Among the members of the group are Larry Levy, founder and Chairman of Chicago-based Levy Restaurants and real estate development company Levy Organization, and the Kalmanson Family, who are investors and entrepreneurs in technology and media companies. In addition to its capital, K Group provides access to its strong international network of relationships in the areas of technology, media, real estate and hospitality.