H.I.G.-backed Amsive buys iFuel Interactive

Amsive, which is backed by H.I.G. Capital, has acquired New York-based iFuel Interactive, an advertising and web development agency.

Amsive, which is backed by H.I.G. Capital, has acquired New York-based iFuel Interactive, an advertising and web development agency. No financial terms were disclosed.

PRESS RELEASE

BOLINGBROOK, Ill., Dec. 9, 2021 /PRNewswire/ — Amsive, a leading data-centric, omnichannel marketing agency, announced today it has completed the acquisition of iFuel Interactive, a full-service advertising and web development agency located in New York. iFuel Interactive will be joining Amsive’s digital arm, Amsive Digital, adding deeper traditional and digital creative capabilities, media planning expertise and robust eCommerce web development services.

“We’re excited about this continuing investment to deepen our development, creative, and digital production services for our clients as the direct-to-consumer market grows,” said Mike Coppola, President of Amsive. “The iFuel team has a strong track record of developing and executing impactful concepts that deliver superior results.”

Leading Omnichannel Marketing Firm Deepens Creative and Digital Services

Kristina Tucker, Managing Partner of iFuel Interactive, said, “Our agency could not be more excited to fuse iFuel Interactive’s branding and technology expertise with Amsive’s impressive portfolio of capabilities. We simply could not have asked for a better fit than Amsive’s team of marketing experts and unwavering people-first culture.”

Amsive, backed by H.I.G. Capital, has brought together leaders in data intelligence, creative services, and digital marketing through a series of strategic acquisitions, providing a unified service offering to drive customer acquisition and engagement.

“We are thrilled to support this strategic investment”, said Ryan Kaplan, Managing Director of H.I.G. Capital, “iFuel extends Amsive’s performance-focused services and continues a track record of adding best-of-breed agencies to its data-driven mission.”

About iFuel Interactive
iFuel is a leading advertising and development agency that identifies and communicates brand stories — everywhere brands live. As a full-service agency, iFuel offers 360° services from branding, design, and development to eCommerce, media, and experiential marketing. For more information, please visit ifuelinteractive.com.