Halyard, Bridge Bank invest $28 mln in Jun Group

Halyard Capital and Bridge Bank have invested $28 million in Jun Group. New York-based Jun is a mobile video and branded content advertising platform. Jordan Edmiston Group advised Jun.


NEW YORK – July 30, 2015 – Jun Group, the leading mobile video and branded content advertising platform, today announced a $28 million investment from Halyard Capital and Bridge Bank. The relationship, which represents Jun Group’s first institutional partnership, will allow the company to accelerate a number of growth initiatives.
Jun Group delivers video and branded content to millions of consumers on smartphones and other screens in a way that’s brand-safe, visible, and transparent. The company, which has experienced 90 percent annualized growth over the last two years, decided to quickly capture a share of the burgeoning mobile video market by partnering with Halyard.
“Branded content is the future of online advertising,” said Jun Group CEO Mitchell Reichgut. “It is also the present. Our platform drives interactions with specific consumer segments, at scale. We do it honestly, in premium destinations across devices. Now is the perfect time to take our growth to the next level, and we’ve found the ideal partners to help us achieve our aggressive goals.”
Jun Group’s ad platform aggregates audiences directly from mobile applications, which comprise over 87 percent of smartphone usage. Additionally, the company’s technology uses first-party data to deliver precise, customized targeting for video and branded content. The one-two punch of scale and targeting, combined with the security of an open, honest delivery system has set Jun Group apart and positioned the company to continue its outstanding growth.
According to eMarketer, mobile will account for 72 percent of U.S. Digital Ad Spend by 2019. The IAB said that mobile advertising grew 76 percent year-over-year from 2013 to 2014, making it the industry’s biggest growth segment.
“Online video advertising, particularly on mobile devices, is about to grow dramatically,” said Bruce Eatroff, Founding Partner of Halyard Capital. “We are excited to be working with a company that’s been rewriting the rules and enjoying great success. We look forward to building on the company’s accomplishments and achieving outstanding results together. We believe there is an opportunity for Jun Group to succeed as brands shift video dollars away from television into effective, measurable channels like mobile applications.”
Jun Group was advised in the transaction by the Jordan Edmiston Group and Loeb & Loeb. Halyard was represented by Akin Gump.
About Halyard Capital
Halyard Capital is a lower middle market private equity firm, with over $600 million of capital under management, focused on creating value within companies in high-growth sectors through thesis and executive-driven investments. The firm invests in Tech-enabled Business and Information Services, Digital Marketing/Data Analytics, IT Cyber Security and IT Infrastructure and Communications companies. Halyard has extensive experience and a proven track record within digital marketing and advertising,