Healthy Directions Adds On

Healthy Directions LLC, a newsletter publisher and provider of physician-branded nutritional supplements, has acquired InnoVision Health Media, publisher of a magazine named Natural Solutions: Vibrant Health, Balanced Living magazine. No financial terms were disclosed for the purchase, which was made out of bankruptcy. Healthy Directions is a portfolio company of ACI Capital and American Securities Capital Partners.

PRESS RELEASE
Healthy Directions, LLC (http://www.healthydirections.com), a leading newsletter publisher and provider of physician-branded nutritional supplements, is happy to announce that its parent companies (ACI Capital Co, LLC, and American Securities Capital Partners, LLC, both New York-based private equity investment firms) have recently acquired Boulder, Colo.-based InnoVision Health Media, the parent company of Natural Solutions: Vibrant Health, Balanced Living magazine. 
Natural Solutions (http://naturalsolutionsmag.com) (formerly Alternative Medicine magazine) has been in publication since 1994. It is the leading magazine for wellness-minded natural health consumers and provides its readers holistic solutions to a variety of health- and wellness-related concerns. Natural Solutions is available by subscription and at more than 13,000 retail outlets, including health food stores, grocery stores, drug stores, and bookstores nationwide.

Healthy Directions (http://www.healthydirections.com) is the recognized leader in providing authoritative health and wellness solutions to consumers. The company publishes and markets branded newsletters, as well as vitamin supplements and health-related products via direct mail. “Natural Solutions has strongly established itself as a respected, dominant player in the health and wellness space, and we are inspired by its clear mission to improve the lives of its readers through complementary and alternative medicine,” says Edward Hauck, president of Healthy Directions. “Our publications share the same desire to educate consumers on proven ways to prevent health problems and treat existing conditions using natural products and remedies. We are very excited to have the opportunity to help Natural Solutions acquire and retain readers so that we can reach as many people as possible and introduce them to the power of natural medicine.”

“We’re pleased to have found a partner that believes in our business model and will help provide the resources needed to move it forward,” says Rob Lutz, InnoVision (http://wwwinnovisionhm.com) president. “As always, we are passionately committed to delivering the highest-quality health and wellness publications and information to readers and practitioners. With the strength and stability of our new ownership group, we are looking forward to offering even more powerful marketing vehicles in the future.”

For more information, visit the following Web sites, email info(at)healthydirections.com, or call 301-340-7788:

InnoVision Health Media: innovisionhm.com Natural Solutions: naturalsolutionsmag.com Heathy Directions: healthydirections.com American Securities: american-securities.com ACI Capital: acicapital.com