HGGC to buy market research company MRops

HGGC has agreed to acquire MRops, a provider of business-to-business research, executive interviewing, statistical services and sampling solutions. No financial terms were disclosed for the transaction, which is expected to be completed in the first quarter of this year. As a result of the acquisition, MRops will be integrated with Survey Sampling International LLC, a portfolio company of HGGC. AdMedia Partners served as financial advisor to MRops on the deal.

PRESS RELEASE

PALO ALTO, Calif.—March 16, 2015—HGGC, a leading middle market private equity firm, today announced it has signed a definitive agreement to purchase the majority of assets of MRops, an industry-leading provider of end-to-end market research operations services to management consulting firms and market research agencies. MRops will be integrated with HGGC portfolio company, Survey Sampling International, LLC (“SSI”), a leading provider of data solutions and technology for consumer and business-to-business research. Terms of the private transaction, expected to close in the first quarter of 2015, were not disclosed.

“The combination of MRops’ full service expertise with SSI’s panel size, global scope and integrated technology platform, creates a very attractive value proposition to customers worldwide,” said Rich Lawson, CEO and Managing Partner at HGGC. “This deal demonstrates our active commitment to build SSI through strategic acquisitions that will also drive organic growth.”

Founded in January 2007, MRops specializes in business-to-business research, executive interviewing, statistical services and sampling solutions. The company has approximately 200 employees across offices in North America, Asia and Europe. The addition of MRops to SSI will also expand SSI’s leadership footprint in the Asia Pacific region with the addition of an operations hub in Hyderabad, India.

“Adding a high growth business with such exceptional operational capability and talent is a very strong fit with SSI,” said SSI President and CEO Chris Fanning. “Ian and the MRops team have built an outstanding business, especially in the B2B space, which is very synergistic with SSI’s rapidly expanding B2B offering. MRops’s passionate focus on the management consulting and healthcare markets is also very well aligned with our strategic direction.”
This acquisition is HGGC’s first investment since announcing the closing of the firm’s $1.33 billion second fund. It marks the fifth investment out of Fund II, following platform investments AutoAlert, Pearl Holdings, Serena Software, and SSI.

New York-based mergers & acquisitions firm, AdMedia Partners (www.admediapartners.com), acted as exclusive financial advisor to MRops in the transaction.

About HGGC
HGGC is a leading middle-market private equity firm with over $2.4 billion in cumulative capital commitments. Based in Palo Alto, Calif., HGGC is distinguished by its “Advantaged Investing” model that enables the firm to source and acquire scalable businesses at attractive multiples through partnerships with management teams, founders and sponsors who reinvest in deals alongside HGGC, creating a strong alignment of interests. Over its history, HGGC has completed platform investments, add-on acquisitions, recapitalizations and liquidity events with an aggregate transaction value of nearly $10 billion, representing more than 45 transactions. More information is available at www.hggc.com.

About SSI
SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research, reaching respondents in 100+ countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 30 offices in 21countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,600 employees serve more than 2,500 clients worldwide. Visit SSI at www.surveysampling.com.

About MRops
MRops specializes in business-to-business research, executive interviewing, statistical services and sampling solutions. The company has approximately 200 employees across offices in North America, Asia and Europe. Visit MRops at http://mrops.com/.