High Ridge Brands buys Continental Fragrances

High Ridge Brands, a portfolio company of Brynwood Partners, has acquired Continental Fragrances. Financial terms weren’t announced. Continental Fragrances markets hair care solutions and is known for its brand Salon Grafix Professional. Intrepid Investment Bankers advised Continental Fragrances in the sale.


LOS ANGELES–(BUSINESS WIRE)–Intrepid Investment Bankers, a leading middle-market investment bank, today announced that its client, Continental Fragrances, owner of the Salon Grafix hair styling brand, has been acquired by High Ridge Brands, a portfolio company of Brynwood Partners VI L.P.

Founded in 1998, Continental Fragrances is a leading marketer of hair care solutions best known for its iconic Salon Grafix Professional brand of premium, salon-quality hair styling products. Today, the company offers a portfolio of hair styling brands that, in addition to Salon Grafix, includes High Beams temporary spray-on hair colors and Healthy Hair Nutrition natural hair care and styling solutions, among others. The company’s products are widely distributed in leading retailers across the food, drug, mass and beauty channels throughout North America.
“Salon Grafix is a leader in the premium hair styling category and has been a mainstay on retailer shelves for over 15 years,” said Steve Davis, Managing Director and Head of the Beauty & Personal Care practice at Intrepid. “The premium positioning of the Salon Grafix brand is a terrific complement to the High Ridge Brands’ portfolio. Beauty and personal care is a core sector for Intrepid and we are proud to have played a part in the sale of an iconic brand like Salon Grafix.”
Intrepid is one of the most active mergers and acquisitions advisors in the Beauty & Personal Care sector. Our Beauty & Personal Care practice has a deep understanding of trends and value-drivers across the sector, ongoing dialogue with the acquirer and investor universe, and a proven track record of helping clients sell to global strategic acquirers and value-added private equity groups.
To learn more about this transaction and the Intrepid Beauty & Personal Care practice, contact Steve Davis, Managing Director and Head of Beauty & Personal Care, or Shahriar Attaie, Vice President, at 310-478-9000.
Intrepid Investment Bankers is a specialty investment bank that provides M&A, capital raising and strategic advisoryservices to middle-market companies across various industry sectors. We have a unique culture rooted in our founders’ successful 30-year history of advising entrepreneur and family-owned businesses, financial sponsors and major corporations. We believe that every company has an entrepreneurial passion that drives it and a story that defines it.We deliver unconventional results through our unique ability to tell each client’s story, and drive relentless execution through senior banker immersion in each process. We augment our international capabilities through our membership and active participation in M&A International Inc., an exclusive global alliance of select independent middle-market M&A advisory firms. Member FINRA/SIPC. Follow INTREPID