Highland taps Eden as marketing and investor relations global head

Highland Capital Management LP has hired Brad Eden as global head of marketing and investor relations. Eden’s work experience includes serving as a co-founder of Fund Evaluation Group.


DALLAS, Sept. 28, 2016 /PRNewswire/ — Highland Capital Management, L.P., a Dallas-based alternative investment management firm that together with its affiliates has approximately $17 billion in assets under management, announced today that Brad Eden has joined the firm as Global Head of Marketing and Investor Relations.

Mr. Eden brings to Highland more than 30 years of experience across a wide range of institutional investment leadership roles. His experience includes growing Fund Evaluation Group, an independent institutional consulting firm that he co-founded, to one of the nation’s largest investment consulting firms by number of clients, and leading corporate development at a $2 billion credit-focused asset management and private equity firm where he headed successful fundraising efforts around the firm’s distressed strategies. He was also involved in the launch of a number of hedge funds and asset management firms with specialties ranging from emerging markets to long/short equity.

With the addition of Mr. Eden, Highland continues to grow its institutional business development team in a strategic effort to better anticipate the needs of institutional investors in an increasingly complex, volatile investment environment. Last fall, Highland brought on Terry Jones as President of Institutional Products to develop and implement Highland’s long-term institutional strategy and to expand the firm’s interactive risk management capabilities.

“There is a clear and profound shift in the industry. The needs and expectations of investors are changing, making some traditional institutional products and manager relationships increasingly obsolete,” said Mr. Jones. “Brad’s background, the time he’s spent working with all types of individuals and organizations—asset managers, investment consultants, institutions—has prepared him to capitalize on this inflection point and put Highland at the forefront of this shift.”

Among Mr. Eden’s key initiatives at Highland is the establishment of a bespoke institutional investment offering, which will employ a consultative approach to business development and focus on partnering with investors to devise customized solutions for specific investment needs and objectives. He also will work closely with Mr. Jones on continuing to develop the hedging strategies and risk management capabilities that the firm expects to be crucial as concerns around volatility and uncertainty persist in 2017 and 2018.

“There’s an industry-wide transition underway as investors question many of the norms around allocation in the face of low growth and rising interest rates, and while many managers are threatened by these changes, Highland is ideally positioned to be a leader here,” said Mr. Eden. “Highland’s broad investment platform, world-class back-office and operational infrastructure, together with its entrepreneurial mentality and agility, uniquely positions the firm to anticipate change and add value. I look forward to being a part of that process and helping the firm reach its tremendous potential in that area.”

The Global Head of Marketing and Investor Relations role is a newly created position at the firm.

About Highland Capital Management, L.P.
Highland Capital Management, L.P. is an SEC-registered investment adviser which, together with our affiliates, has approximately $17 billion of assets under management. Founded in 1993 by Jim Dondero and Mark Okada, Highland is one of the largest and most experienced global alternative credit managers. Highland specializes in credit strategies, such as credit hedge funds, long only funds and separate accounts, distressed and special situation private equity, and collateralized loan obligations (CLOs). Highland also offers alternative investments, including emerging markets, long/short equities, and natural resources. Highland’s diversified client base includes public pension plans, foundations, endowments, corporations, financial institutions, fund of funds, governments, and high net-worth individuals. Highland is headquartered in Dallas, Texas and maintains offices in New York, Sao Paolo, Singapore, and Seoul.