HIT sells Guiness World Records

HIT Entertainment, the Apax Partners-owned UK television programming and distribution group has sold Guinness World Records to Canada's Jim Pattison Entertainment, part of the Jim Pattison Group for a consideration thought to be in the region of Gbp60m (US$117m).

HIT purchased the Guinness World Records brand in 2002 when it acquired Gullane Entertainment for Gbp139m and the annual book is currently published in over 100 countries in 37 languages.

The Pattison Group is the third-largest privately held company in Canada and also owns Ripley Entertainment, which already develops and operates Guinness World Records museums and attractions worldwide.

In a statement Jim Pattison Jr., president of Ripley Entertainment, said that “Guinness World Records is an iconic brand, and we are delighted to have been given the opportunity by HIT Entertainment to add this global leader in world records to our Group. No other enterprise collects, confirms, accredits and presents world record data with the same investment in comprehensiveness and authenticity. The coming together of Guinness World Records and Ripley's Believe It or Not! creates an historic combination of the world-leading authorities on records and record-breaking, and all that is unbelievable.”