Huron Capital invests in Good Sportsman Marketing

Huron Capital has made an undisclosed investment in Good Sportsman Marketing LLC. Based in Dallas, GSM is a provider of branded hunting accessories.


DETROIT, June 9, 2016 /PRNewswire/ — Huron Capital Partners LLC (“Huron Capital”) announced today that it has invested in Dallas, Texas-based Good Sportsman Marketing, LLC. (“GSM”), in partnership with management. GSM is a leading designer and distributor of branded hunting accessories sold nationally through specialty retailers, mass merchants and online.

Founded in 1999, GSM introduced one of the first game cameras to the hunting market under its StealthCam brand, and continues to be at the forefront of quality and technological advancements in the game camera and hunting accessories market. GSM also offers leading brands in hearing protection and amplification (Walker’s), portable LED lighting (Cyclops), and deer feeders (American Hunter). According to the U.S. Fish and Wildlife Service, Americans spend approximately $14 billion per year on hunting equipment.

“We are excited to be partnering with Huron Capital and working with their team to execute our growth plans,” said Eddie Castro, CEO of GSM. “They are an experienced investor in a variety of consumer product businesses, and we look forward to working with them as we seek to expand the distribution of our products, grow our customer base and pursue acquisitions.”

“GSM has built a great portfolio of products for the hunting enthusiast,” said Sean Roberts, Principal at Huron Capital. “We will be looking to further expand the presence of GSM’s brands by investing in sales and marketing efforts and developing new products, while also seeking strategic add-on acquisitions.”

About Huron Capital Partners LLC
Based in Detroit, Huron Capital is an operationally-focused private equity firm with a long history of growing lower middle-market companies through our proprietary ExecFactor® buy-and-build investment model. We prefer complex situations where we can help companies reach their full potential by combining our operational approach, substantial capital base, and transaction experience with seasoned operating executives. Founded in 1999, Huron Capital has raised over $1.1 billion in capital through four committed private equity funds and invested in over 100 companies, and our portfolio companies have employed over 11,000 people throughout North America. The Huron Capital buy-and-build investment model includes equity recapitalizations, family succession transactions, market-entry strategies, corporate carve-outs, and management buyouts of companies having revenues up to $200 million. Huron Capital targets both majority and less-than-majority equity stakes in fundamentally-sound companies that can benefit from the firm’s operational approach to creating value. Huron Capital’s sector focus includes business services, consumer products & services, specialty manufacturing and healthcare. For more information, please visit