Iconosys to Acquire Monster Business

Iconosys, a mobile Smartphone application developer is to acquire the business operations and related assets of publicly traded analytics provider Monster Offers. Monster Offers’ business assets, including the revenue generating Daily Deal analytics and aggregation services will be owned and controlled under the new company. Boston-based institutional investor, Auctus Private Equity Fund is a backer of Monster Offers.


Iconosys, Inc., a leading mobile Smartphone application developer, having developed more than 2,000 Smartphone apps in the areas of Child Safety, Travel, Entertainment & Life-Style, and Medicinal-Health, today announces its plans to acquire the business operations and related assets of publicly traded Monster Offers, Inc (OTCBB:MONTD), a “Daily Deal” aggregator and analytics provider. Under the terms of a non-binding letter of intent, the parties will have sixty days to consummate the merger through their execution and delivery of a definitive merger agreement.

Under the proposed deal terms, Iconosys will merge into Monster Offers, and the surviving company will be renamed “Iconosys, Inc.” Upon consummation of the merger, current Iconosys officers and directors will be the officers and directors of the new company and will be joined by Monster Offers’ current CEO, Paul Gain, who will be appointed to the board and as President of the new company. Monster Offers’ business assets, including the revenue generating Daily Deal analytics and aggregation services, will be owned and controlled under the new company.

The parties to the merger expect that they will be able to reduce operating costs for the new company through operating synergies and the elimination of certain overhead and other duplicative expenses. In addition, Iconosys board of directors anticipates that Monster Offers’ expertise and visibility in the Daily Deal space will be a good fit with its app technology, mobile marketing and advertising business and is optimistic that this will lead to enhanced revenue and earnings growth for the combined entity.

“Talk about a win-win! Monster Offers™ has skilled resources, in-house technology and components, and a business model that fits tightly with the Iconosys growth strategy and outlook. In addition, with the revenue generating Smartphone apps that we are now building just for Monster Offers, we plan to integrate the Monster Offers Daily Deals system and platform into our paid and free app distribution. Needless to say, I am very excited about the prospect of combining our two companies.”

– Wayne Irving II, Iconosys CEO

“Iconosys truly is the iconic partner for Monster Offers at this stage of our business. Our business model relies on both “daily deal buying” end-users and corporate clients to participate in our analytics programs. Iconosys provides us access to millions and millions of mobile users which also becomes a direct benefit to our corporate clients as well. We believe combining our two companies will result in significant competitive advantages for the merged entity, enabling our teams to continue to introduce new innovations to the Daily Deals marketplace.”

-Paul R. Gain, Monster Offers CEO

Iconosys currently derives revenues from the sales from Smartphone apps, advertising , custom and semi-custom app development contracts, and membership sales into the Iconosys business-to-business network of apps. More specifically, Iconosys has engineered more than 2,000 Smartphone apps for its own catalog with organic and proprietary technologies developed by Iconosys, specifically in such areas as synchronizing devices for security, battery and power management, motion triggering technologies, and advanced GPS mapping algorithms for its line of specialty safety apps. Iconosys has also received three registered trademarks from the US Patent and Trademark Office for Trick or Tracker®, Text Kills®, and Drive Reply® and has applications pending for Word Bully™, Ad Shark™, and others.

In addition to a list of confidential clients, Iconosys’ current (and growing) list of app development clients include, among others, Del Monte Fresh Produce (NYSE:FDP), Aids Services Foundation (Aids Walk 2012), Talk About Curing Autism, along with various book publishers, independent films and professional athletes. Iconosys has also designed over 60 Smartphone games, including but not limited to, Zombie Slasher™, Quick Draw™, and Gnomes on a Fence™, and these games can be found on such popular platforms as Google Play, Amazon.com, Barnes & Noble Online Marketplace, iTunes, AppHysteria App Store, and GetJar. In addition to being available for purchase or download from the company website located at www.iconosys.com and/or from the AppHysteria App Store, Iconosys apps can also be found at the Barnes & Noble and Amazon app stores for the Nook and Kindle Fire devices, respectively.

Iconosys sees its merger with Monster Offers as the next logical step in the company’s emerging status as one of the leading visible and well-publicized Smartphone application technology companies.

In 2010, Iconosys was invited to the 2010 distracted driving summit held in Washington, D.C., and used this forum to present DriveReply®, its solution to the problem of “distracted driving” or “TWD” — texting and/or talking on the phone while driving. Iconosys’ family safety app Trick or Tracker® has been seen on such television programs as Saturday Night Live, Good Morning America, and The Doctors on CBS, as well as other media outlets around the world. Iconosys also produced the Christmas holiday mega-hit “All I Want From Santa™”, which has seen more than 2,000,000 visitors or downloads. Iconosys estimates that its apps and games now reach nearly 10 Million Smartphone and tablet users.

Since its inception in late 2009, Iconosys has been featured in thousands of media publications, and its CEO, Wayne Irving II, was named one of Orange County, California’s Hottest 25 CEOs for 2011 by OC METRO MAGAZINE. Indeed, Mr. Irving continues to be quoted in numerous news stories referencing such topical issues as digital piracy, mobile privacy concerns, and the future of mobile marketing and mobile communications, in such publications as Wall Street Journal Online, Smart Money Magazine, and Wireless Week, and on various popular online blogs.

In addition to its Daily Deal aggregation business, which presents a distribution channel for promoting Daily Deal offerings to consumers, Monster Offers also analyzes the lucrative and fast-growing Daily Deal market for clients, including Freedom Communications, Cox Media, Union-Tribune, and Media News Group, among others, and provides valuable reporting to this industry in exchange for monthly subscription fees. The data that Monster Offers has been collecting and organizing since 2009 is used by large media conglomerates and other Daily Deal providers in guiding their sales and marketing strategies in their relevant local, regional , and national markets. In addition, Monster Offers has continued to expand on its business model with the recent rollout of its new Smartphone app, “Monster Daily Deals™,” the first in a series of mobile solutions developed in conjunction with Iconosys.

The result of a joint venture project between Iconosys and Monster Offers, the Monster Daily Deals app is a GPS-driven Daily Deals Smartphone app for Android OS Users (Android OS Smartphones recently passed 51% of the US Market). The Monster Daily Deals app generates revenues from sales from hundreds of Daily Deal providers, whose offers are carried and distributed by the app, based on the location of the user. The Monster Daily Deals App will soon be available on the Amazon App Store.

About Iconosys, Inc:

Iconosys is a sponsor of the Aids Services Foundation, Talk About Curing Autism, Savannah’s Organic Ranch, and member of the National Organization for Youth Safety (NOYS). Iconosys is also the maker of the widely used and well publicized anti-bullying Smartphone app Word Bully™, as well as the DriveReply®, Trick or Tracker® and My Max Speed™ Smartphone apps, and is developing technologies and technology driven products for its clients with a goal toward designing apps that enrich, enhance, and ultimately make safer, our day to day lives.

About Monster Offers:

Monster Offers is a Daily Deal analytics provider and aggregator, collecting daily deals from multiple sites in local communities across the U.S. and Canada. Focused on providing innovation and utility for Daily Deal consumers and providers, the company collects and publishes thousands of daily deals and allows consumers to organize these deals by geography or product categories, or to personalize the results using keyword search.

Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Offers (MONT), with the Securities and Exchange Commission. Further information on risks faced by MONT are detailed in the Form 10-K for the year ended December 31, 2011, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the Securities and Exchange Commission at http://www.sec.gov. The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Offers does not undertake any obligation to publicly release the result of any revision to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.