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Index Backs, a UK-based online retailer of luxury jewelry, raised Gbp2.75 million in Series A funding from Index Ventures.


PRESS RELEASE, the online luxury jewellery boutique, today

announced that it has secured Gbp2.75 million in Series A financing from Index Ventures, the venture capital firm behind e-commerce success stories Betfair and Lovefilm. The London based company plans to use the funds to further build systems and infrastructure and deliver on an ambitious customer acquisition strategy.


Index partner, Danny Rimer, will join Bec Clarke from and Mark Esiri from Venrex on's board of directors.


Established in 2006 by Bec Astley Clarke, following her experience as a key member of the team, the business has quickly established itself as one of the United Kingdom's leading online luxury brands offering customers access to over fifty bespoke jewellery brands.


As a leading luxury e-tailer, has already achieved huge recognition amongst industry peers when it was awarded Walpole's prestigious 'Luxury Brand of Tomorrow.' Regularly billed as “Better than Bond Street,” has confounded online sceptics by proving that there is a market for exquisite luxury jewellery on the internet. With celebrity customers such as Nicole Kidman and busy City bankers using their same day delivery service, provides a personal luxury service to a busy and stylish customer base.


Bec Clarke said, “We are delighted that Index Ventures share our vision for building a significant luxury brand online. They bring with them exceptional expertise in the online arena which we look forward to applying to the luxury space.”


“Our vision at is to build a hugely stylish luxury brand online. Our aim is to be selling more designer jewellery online than traditional jewellery brands such as Tiffany.”


Danny Rimer said, “We believe that the luxury e-tailing sector is exploding and the selection and customer service that consumers experience online is often superior to that of the high street. The

luxury designer jewellery space is currently underpenetrated and, given our experience in the online and e-commerce space, it's a natural focus for us.”


The luxury e-tailing sector is booming and according to Forrester's Consumer Technographics, data shows that eight out of ten high net worth consumers use the internet daily and actively research and buy luxury goods and services online on a regular basis. Of the luxury firms surveyed that sell online, all report strong growth in their business and expect their e-commerce sales to grow 17 per cent this year on average and 111 per cent over the next five years, representing 22 per cent of sales from all channels by then. By tapping into this market, has won a strong, loyal customer following and provides a luxury shopping experience for customers across Europe, the United States and the Middle East.