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Insignia buys Tillamook Country Smoker

Insignia Capital Group has acquired Bay City, Oregon-based Tillamook Country Smoker, a provider of branded meat snacks. No financial terms were disclosed. Cascadia Capital LLC served as financial adviser to Tillamook Country Smoker.


WALNUT CREEK, Calif., May 23, 2017 /PRNewswire/ — Insignia Capital Group today announced the acquisition of Tillamook Country Smoker (TCS), a third-generation, family-owned provider of branded meat snacks based in Bay City, Oregon. Several family shareholders participated in the transaction alongside Insignia. Terms of the transaction were not disclosed.

TCS manufactures and distributes real hardwood-smoked jerky, meat sticks, and other meat snack products primarily through the convenience and grocery retail channels.

“TCS has an outstanding track record of growth and a selection of high-quality, clean-label products. We are very excited to welcome the company into our portfolio,” said David Lowe, CEO of Insignia. “This investment expands Insignia’s footprint in the food sector into the large and growing meat snacks market. We plan to leverage our food investment experience and synergies with our other salty snack investments, Truco Enterprises and Century Snacks, to significantly accelerate growth. We also plan to make significant investments in operations that we expect will drive value for all stakeholders.”

“We are thrilled to partner with the Insignia team in this exciting next phase of the company’s growth. We chose Insignia as our partner based on their demonstrated operational and strategic expertise as well as their shared vision for our brand and our community,” said Dick Crossley, a founder of the company.

Cascadia Capital LLC served as exclusive financial advisor and Ater Wynne LLP served as legal counsel to Tillamook Country Smoker. Kirkland & Ellis LLP provided legal counsel to Insignia.

About Insignia Capital Group
Insignia Capital Group is a San Francisco Bay Area private equity firm focused on lower middle-market companies. Insignia partners with company founders and management teams to help drive growth and achieve true business potential. The firm’s principals have significant experience building businesses across a range of industries including consumer, business services and healthcare. For more information please visit

About Tillamook Country Smoker
Founded in 1975 and based in Bay City, Oregon, Tillamook Country Smoker manufactures and distributes jerky, meat sticks and similar snack products primarily through the convenience and grocery retail channels. For more information, please visit