Intent HQ gets funding led by Oxford Capital

Specialist UK-based growth capital investor, Oxford Capital, has led an investment in London-based software company, Intent HQ. Oxford Capital joins existing investor, Edge Performance VCT.


Growth capital investment positions the leading audience intelligence provider for accelerated commercial growth

Specialist growth capital investor, Oxford Capital, has led a £4.75m investment in London-based software company, Intent HQ.

Intent HQ’s software helps its customers, who include major publishers and consumer brands, generate more revenue from their websites. The software creates a ‘fingerprint’ of each website visitor’s interests and preferences, based on deep analysis of their social media data and online behaviour. Onscreen content, including advertising, is then automatically tailored so that users spend longer on the site, visit more pages and share more content with their friends. The end result is a significant increase in sales conversions rates, and a dramatic improvement in the impact and value of onscreen advertising.

Oxford Capital joins existing investor, Edge Performance VCT, which has backed the business from an early stage. The investment will enable Intent HQ to further enhance its platform and accelerate its global marketing and sales activity.

Colin Watts, Partner at Oxford Capital, said:
“A detailed knowledge of an audience and its social content is the next critical element in the competition for consumer engagement and advertising budget. We are delighted to have partnered with Intent HQ in this exciting market.

“Intent HQ has already attracted commercial relationships with leading media publishers, such as The Telegraph, Sky Italia, Food Network and IDG UK. Its ‘Software as a Service’ (SaaS) business model also provides a reliable and growing revenue stream and low cost integration with the customer’s infrastructure. The company’s management team has an outstanding track record and we believe it has the vision and skill to ‘win the market’ for audience intelligence and deep personalisation.”

Jonathan Lakin, Chief Executive Officer, Intent HQ said:
“Throughout the investment process, Oxford Capital helped us gain new insights into our business and refined our strategy. They really understand our space and are a great partner for our next phase of international growth.

“This funding round allows us to accelerate our global distribution and marketing and marks an important step forward in our commercial development. We are very excited about the prospects for further rapid growth in demand for audience intelligence, where our platform gives our clients an amazing opportunity to identify, access and action unique consumer intelligence.”


For further information please contact:

Colin Watts, Partner +44 (0)1865 860 760
Oxford Capital Partners

Mike Lord, Lord Public Relations (Oxford Capital) +44 (0)7831 401 311

Tom Webb, Whiteoaks Public Relations (Intent HQ) +44 (0)1252 727313

Notes to editors

About Oxford Capital (
Founded in 1999 Oxford Capital is a specialist investment manager working on behalf of institutional and private investors.

The firm is a leading UK growth capital and infrastructure capital investor. It manages a range of investment strategies designed for institutions, family offices, and sophisticated private investors.

Oxford Capital has offices in the UK, Switzerland and Hong Kong. It manages an international network of partners and advisers to support the development of its portfolio companies.

About Intent HQ
Intent HQ is a UK based technology company that uses social data to build an ‘interest fingerprint’ of each user, understanding affinities between interests and intents in a human-like way. This allows for greater understanding, targeting and activation of online experiences. Clients include Sports Revolution, Telegraph Media, The Food Network, Zequs, IDG and Sky Italia.