Introducing the peHUB Wire

When our email service passed the 50k subscriber mark last week, I mentioned that we had decided to change the name from PE Week Wire to peHUB Wire. The change became effective this morning, and you can subscribe for free by clicking here.

On the one hand, this is largely cosmetic. The email’s format and content will remain the same, including my commentary up top and the news items down below. We’re also retaining the same “send from” address, so as not to taunt corporate spam filters.

On the other hand, the change is reflective of how these emails have become progressively integrated with this website. I’m fully aware that it can be folly to drop a successful brand-name, but confusion between this publication, peHUB and PE Week (a weekly print newsletter) had become a bit cumbersome. Hopefully this helps clear things up…