Investor group recaps Pierce Washington

An investment group has recapitalized San Francisco-based Pierce Washington, a software system integrator.

An investment group has recapitalized San Francisco-based Pierce Washington, a software system integrator. The group includes Kidd & Company, Ignite Labs, Spring Capital and Southfield Mezzanine. No financial terms were disclosed.


SAN FRANCISCO, January 19, 2022 – Pierce Washington, LLC, a leading software system integrator executing enterprise-level configure-price-quote (“CPQ”) and digital commerce implementations, has been recapitalized for growth. The investment group included Kidd & Company, a family office doing direct thesis-driven equity investing in the lower middle market, as well as Ignite Labs, Spring Capital and Southfield Mezzanine.

Founded in 2005 and headquartered in San Francisco, CA, Pierce Washington has built a reputation for customer focus and delivery excellence. The recapitalization will accelerate Pierce Washington’s growth and expansion, specifically in offering its customers a “total commerce” solution across the quote-to-cash business process.
Pierce Washington will continue to be led by its Partners: John Carey, Faris Yamini, and Rob Watters. Founding Partner John Carey commented, “This investment validates the brand we’ve built and the work that we’ve done for our Enterprise clients over the last 17 years. Accelerating our growth will enable Pierce Washington to better support the digital transformations our B2B customers are embarking upon.”

Marc Murphy from Ignite Labs will serve as Chairman of Pierce Washington. Marc has known and worked with the Pierce Washington team in his previous roles and stated, “This investment is aimed at accelerating Pierce Washington’s growth in a high demand and exciting market space. I’m looking forward to building on the success of the founding team and continuing the company’s focus on customers and delivery.”

Kidd & Company’s investment process was led by its Partner, Gerry DeBiasi, who commented, “I am truly excited to be partnering with the Pierce Washington team, as well as Ignite Labs, Spring Capital, and Southfield Mezzanine, to accelerate the growth of Pierce Washington. John, Faris, and Rob have built a great company with great people and great customers, and this transaction will allow the company to continue this path but with more resources behind it.”

About Pierce Washington
Founded in 2005, Pierce Washington assists companies with the digital transformation of their quote-to-cash process. We help organizations connect their customers, channel partners, and internal sales teams with the information they need to increase revenue and improve margins. Our clients understand that achieving the benefits of a digital transformation strategy requires knitting together a patchwork of customer information that lives across the enterprise. Pierce Washington was founded in 2005. Our founders, who came from the global system integrators, saw an opportunity to bring the experience of larger consulting firms but with more focused teams and a more flexible approach. For more information, visit