Julian Chu promoted to operating partner

Castanea Partners has promoted Julian Chu to operating partner. Chu, who joined Castanea as vice president in 2012, has over fifteen years of experience in the digital marketing and ecommerce sectors.


Castanea Partners announced today that Julian Chu has been promoted to Operating Partner. Julian, who joined Castanea as Vice President in 2012, has over fifteen years of experience in the digital marketing and ecommerce sectors.
Robert Smith, Managing Partner of Castanea, said, “As an operating-oriented private equity firm, Julian’s deep sector knowledge and expertise add tremendous value to our capabilities. Julian’s industry and technological insights are vital to successfully supporting our investment portfolio, and to the process of evaluating new investment opportunities.”
Prior to joining Castanea, Julian was the head of ecommerce for PUMA North America, one of the world’s leading sport lifestyle fashion brands. He oversaw all key functions including business strategy, merchandising, marketing, operations, and technology infrastructure. While at PUMA, he successfully transformed the operating model and drove multi-fold growth in the ecommerce business. PUMA.com was named one of Internet Retailer’s “Hot 100” Best Retail Web Sites in December 2011.
Prior to Puma, Julian was Director of Client Success at Demandware, a leading ecommerce platform provider to retailers and brands, where he was responsible for driving client revenue growth and ensuring client satisfaction post-implementation.
Julian also has significant prior experience as a management consultant and business development executive focused on multi-channel retailing and ebusiness at IBM Global Services, Mainspring and Gemini Consulting.

About Castanea
Castanea Partners is a private equity firm founded by operating executives and private equity veterans. We invest between $15M to $75M of equity in companies within specifically targeted industry sectors where we have proven investment and operating expertise. Castanea is principally focused on investing in dynamic consumer brands and marketing services companies that enable such brands to connect with their customers. The firm also seeks to invest in select business-to-business providers of must-have information.
Castanea is currently investing from its third fund, a $500 million fund that targets companies with enterprise values up to $250 million.