Jump joins Breakaway

Breakaway said Wednesday that Tom Jump has joined as President. Jump was previously EVP and Global Director at Leo Burnett Worldwide.

PRESS RELEASE

BOSTON–(BUSINESS WIRE)–Breakaway, a Boston-based brand marketing and venture capital firm, today announced that Tom Jump has joined the team as President. Prior to Breakaway, Jump was an Executive Vice President and Global Director at Leo Burnett Worldwide. During his tenure at Leo Burnett, he led a variety of key businesses including McDonald’s globally, and Farmhouse, the agency’s innovation practice. While leading the worldwide McDonald’s business the brand was recognized by Cannes as the Global Marketer of the Year.

Jump brings a significant amount of expertise in growing, creating and re-inventing brands to Breakaway and will be charged with fueling growth. “2015 was an outstanding year for Breakaway and Tom’s leadership positions us extremely well for 2016 and beyond,” said Breakaway Founder & CEO Dennis Baldwin. “His track record of leading teams to accelerate business growth as a senior executive within a global agency and as a marketing executive at a global brand is the perfect mix for taking this company to the next level.”
Jump is an accomplished consumer marketer across a variety of categories. He has led business-building platforms for companies within the retail, media, automotive, entertainment and food & beverage industries. Additionally, in leading the innovation practice of Farmhouse he acquired new clients, and helped them define and create new products and new business models. Tom also previously held leadership roles at notable Boston advertising agencies Mullen and Hill Holliday, as well as on the corporate side with General Motors.
“Breakaway’s brand marketing and venture capital model is unique, and I believe the future value creation model for businesses big and small – they even incubate new businesses from within,” said Jump. “They are nimble and innately entrepreneurial with big brand experience. Large, slow agencies can’t work and drive client performance the way Breakaway can. My job will be to provide critical focus, add new capabilities and talent, create new business opportunities, and build an enduring culture that provides growth for everyone.”
About Breakaway
Breakaway is a brand marketing and venture capital firm based in Boston that invents, reinvents and reinvigorates businesses. Our Brand Capital platform accelerates growth by bringing together strategic consulting, creative branding + marketing and venture capital investment in one firm.
We start and incubate new businesses. We are growth partners to large brands who are looking for more than an ordinary agency. We invest in promising early stage brands that meet at the crossroads of consumer and technology. For more information on Breakaway, visit www.breakaway.com or follow us on Instagram, LinkedIn or Twitter.
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