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Kaizen invests in India-based school videos provider Impartus Innovations

India private equity fund Kaizen has made a $4.1 million Series A investment in Impartus Innovations. Based in Bangalore, India, Impartus is a provider of videos for classrooms.


Kaizen, India’s first education focussed Private Equity fund has made a Series A investment of USD 4.1 million in Impartus Innovations. Impartus is bringing videos into mainstream learning, through its flagship products in Lecture Capture (automated classroom recording and distribution) and Flipped Classroom. Impartus is working on global innovations in the field of video intelligence and is the clear market leader in its space in India.

Within a short span of time, Impartus boasts of 40+ universities and schools pan India as its clients, with more than 2,000+ hours per day of videos getting recorded, processed and distributed online to students and faculties. Some of the prominent institutes using Impartus are IIM Bangalore, SP Jain Mumbai, PES Institute of Technology Bangalore, BMS College of Engineering Bangalore, Manipal Group, Shiv Nadar Group, Podar Group, Great Lakes Chennai. Impartus has also entered into a partnership with Pearson India for distribution of its Lecture Capture solution and integrating it with Pearson’s e-learning products.

Impartus team is based out of Bangalore and has established a formidable marketing and engineering network pan India. The Company is looking to replicate its market leadership in India in other international markets in SE Asia, UK, USA and Africa.

The Company was founded by Alok Choudhary, Amit Mahensaria and Manish Kumar, three IIT Chennai and IIT Delhi alumni of 2002 batch, who bring with them diverse skill sets of education sector, private equity and technology development experience.

The Co-Founders of Impartus believe that videos will be a powerful tool in the hands of institutes to take learning beyond the classroom. The access to high quality classroom recordings anytime anywhere will significantly improve learning for students and will enable teachers to self-improve.

Sandeep Aneja, Founder and MD of Kaizen, mentioned. “This is the seventh investment by Kaizen and the third in educational technology space. Video based learning is increasingly becoming mainstream with analytics driven personalization possible through digital platforms. Impartus takes a big leap forward in enabling flipped classrooms, classroom videos that are highly contextual to the curriculum and therefore effective in driving learning outcomes amongst students, and also enable teacher development. Kaizen views the global market ready for this product especially with the company’s ability to build intelligence into video-based learning.”