Kensington’s PE fund invests in DTC jewelry retailer Jewlr

Kensington Private Equity Fund has invested in Jewlr, a Toronto-based direct-to-consumer retailer specializing in the design and manufacturing of personalized jewelry. No financial terms were disclosed. Founded in 2009, Jewlr has been backed by Brightspark Ventures. Kensington Capital Partners’ Rick Nathan has joined the company’s board.

PRESS RELEASE

TORONTO, Feb. 10, 2022 /CNW/ – Kensington Private Equity Fund is pleased to announce the completion of a significant investment in Jewlr, a leading DTC ecommerce retailer that designs and manufactures personalized, made-to-order jewelry at scale.

Founded in 2009 and backed by early investor Brightspark Ventures, Jewlr has served more than a million customers across the United States, Canada, the United Kingdom and Australia. Jewlr’s mass-customization capability is driven by its proprietary technology platform developed by its wholly-owned Safyre Labs subsidiary.

Jewlr lets customers be the designer, offering custom-made personalized fine jewelry. The proprietary technology allows customers to create their unique piece of jewelry and visualize it in real-time 3D before they place their order. With thousands of designs available, customers can choose silver or gold, select from a vast inventory of gemstones, and personalize with meaningful engravings.

Based in Toronto, Canada, Jewlr manufactures all jewelry in their state-of-the-art facilities in Canada and the USA, ensuring that materials are ethically sourced and made in fair working conditions. It also allows direct control over production, so customers receive their made-to-order jewelry in days – not weeks. With no middlemen, jewelry is priced much lower than retail.

“Jewlr prides itself on delivering an exceptional customer experience. Our innovative user-friendly technology that customers interact with to personalize their jewelry really sets us apart. We custom manufacture and deliver in days, all backed by friendly and helpful customer service. Customer experience is our ultimate priority which drives our innovation.” says Daniel Stoppel, Jewlr CEO.

“We are impressed with the rapid growth in Jewlr’s business and profitability as the company continues to scale,” says Kensington Senior Managing Director, Rick Nathan, “Their technology-driven approach to mass customization through integrated sales and manufacturing systems creates a strong foundation for market leadership.”

“We are excited to welcome Kensington as an important new partner in our business,” said Stoppel. “We look forward to working together on the next stage of Jewlr’s growth and development.”

In connection with the transaction, Rick Nathan has joined the company’s board, alongside Kensington Managing Director, Liam Cheung.

About Jewlr
Jewlr is a leading direct-to-consumer retailer specializing in the design and manufacturing of personalized jewelry. Founded in 2009 by technology entrepreneurs, Jewlr has transformed the jewelry shopping experience by using proprietary technology to give customers the ability to create and instantly preview custom jewelry. Every Jewlr item is then made to order using 3D printing and traditional hand crafting to deliver high quality personalized jewelry in just a few days. www.jewlr.com