Komli Media, the digital media tech platform, bought ZestADZ, another mobile ad platform, based in India. Komli is headquartered in Mumbai with international offices and is backed by Norwest Venture Partners, Nexus Venture Partners and Helion Venture Partners.
Komli Media, Asia Pacific’s leading digital media technology platform, today announced the acquisition of ZestADZ, a leading mobile advertising platform. With this acquisition, Komli Media becomes the first digital media company in the Asia Pacific region to offer a full suite of digital solutions to agencies, advertisers, and publishers, with solutions across display, video, search, social media and now mobile.
ZestADZ, based in Chennai, India, was founded in 2007 and is led by Asif Ali, a technology entrepreneur. ZestADZ helps advertisers and agencies deliver targeted mobile advertising campaigns to drive brand awareness, generate traffic and leads, and increase purchase intent amongst other options. ZestADZ currently delivers 5 billion mobile ad impressions globally each month. The company also has an office in the United States. The mobile division of Komli Media, which includes ZestADZ, is run by Amit Bhartiya, Vice President, together with Ali who will head Mobile products.
Komli Media acquired ZestADZ for its strong team and sophisticated mobile advertising and analytics platform across feature phones and smartphone platforms such as iPhone, Android, and Windows Mobile.
Prashant Mehta, CEO, Komli Media said, “We’re thrilled to have the ZestADZ team as part of the Komli family and see a strong cultural fit between our two companies. Under Asif’s leadership, they have built a strong technology platform that complement’s Komli’s own real-time ad serving technology to make this a mutually rewarding partnership.”
According to eMarketer estimates, Asia Pacific mobile internet users will nearly double from 623 million in 2011 to more than 1.22 billion in 2015. At the end of 2015, it is estimated that one out of every two mobile users worldwide will reside in Asia Pacific. Within India, the mobile internet penetration is today estimated at 40 million users and is expected to grow to over 200 million users by 2016.
Asif Ali, CEO of ZestADZ, added, “We are looking to leverage Komli’s leadership position in the Asia Pacific region to accelerate the adoption of mobile advertising by leading agencies, advertisers, and publishers. We will continue to bring innovative products to the market. This combined with Komli’s brand, market penetration and experience will help us to advance our leadership position in the space.”
According to a recent forecast from Gartner, worldwide mobile advertising revenue is set to double in 2011, growing to US$3.3 billion from $1.6 billion generated in 2010. This growth is coming from increased 3G/4G access, smartphone platforms such as Android, and the increasing accessibility of low-cost handset platforms.
About Komli Media:
Komli Media is Asia Pacific’s leading digital media technology platform. Its digital advertising technologies enable marketers to reach, acquire and foster audiences and publishers to maximize their revenues. Komli Media provides marketers with innovative solutions across brand marketing, performance marketing, mobile, search, social media, and video. ViziSense, India’s leading online audience and ad measurement platform is powered by Komli Media technology. Headquartered in Mumbai, Komli Media now has offices in Bangalore, Chennai and New Delhi (India), Hong Kong, Manila and Singapore (SEA), London, Melbourne and Sydney (Australia), and New York, Redwood City, Toronto and Des Moines (North America). Find out more at http://www.komli.com.
About Zest Adz:
ZestADZ is a leading global mobile advertising marketplace with offices in Los Angeles, Des Moines, and Chennai. ZestADZ services leading brands, agencies and mobile app companies globally through its self service offering. ZestADZ delivers 5 billion mobile ad impressions each month with active operations in over 20 key markets. ZestADZ delivers value through mobile analytics, highly targeted advertising and local advertising in key markets.