L Catterton invests in menswear brand Mizzen+Main

L Catterton has made an investment in menswear brand Mizzen+Main. No financial terms were disclosed.


DALLAS, TX. and GREENWICH, Conn. – April 5, 2017 – Mizzen+Main, an American-made menswear brand, announced today that it has received a significant growth investment from L Catterton, the largest consumer-focused private equity firm in the world. L Catterton’s capital investment will be used to support Mizzen+Main’s growth by expanding the brand’s product offering and omni-channel presence. The investment was made from L Catterton’s Growth Fund. Terms of the transaction were not disclosed.

Founded in 2012 by CEO Kevin Lavelle, Mizzen+Main is a digitally native designer, wholesaler and retailer of American-made, performance-focused menswear. The Company’s highly differentiated offerings, which include dress and sport shirts, chinos, polos, henleys, sweaters and pullovers, use hightech, innovative materials that are wrinkle-free, machine washable, and have stretch and moisture wicking capabilities. With a fiercely loyal following that includes professional athletes such as J.J. Watt and Jake Arrieta, Mizzen+Main has experienced rapid growth. In addition to a successful online presence, Mizzen+Main has a strong wholesale presence through select men’s retailers including Saks Fifth Avenue and Nordstrom, among others.

“We’re thrilled to receive this growth investment from L Catterton, which is an ideal partner for high growth apparel brands,” said Mr. Lavelle. “Mizzen+Main is already the preferred clothing line for active men seeking an authentic American brand with superior design and fabrics. With L Catterton’s deep understanding of consumer trends and the retail space, along with their expertise in helping to grow digitally-native brands, we will increase our product offering, expand our footprint, and continue to identify innovative new fabrics that provide our customers with the most comfortable and natural fit possible. We look forward to working closely with L Catterton to become the next great American brand.”

“Mizzen+Main has created a truly unique brand, combining the comfort and performance of activewear with the classic styles men demand,” said Jon Owsley, Co-Managing Partner of L Catterton’s Growth Fund. “As the male consumer becomes increasingly focused on fashion and craftsmanship, Kevin and his team have carved out a unique position as the authority on fabric, performance, and style, particularly across the millennial demographic. We see an incredible opportunity to leverage Mizzen+Main’s strong offering and authentic brand heritage to grow its online sales, expand its retail presence, and increase awareness of the brand’s unique value proposition.”

L Catterton has significant experience investing globally in premium apparel and lifestyle brands. Current and past investments include Rhone Apparel, Sweaty Betty, Hanna Andersson, Sandro & Maje, Pepe Jeans, ba&sh, Trendy International, El Ganso, Dondup, R.M. Williams, and Rapsodia.

About Mizzen+Main
Mizzen+Main has created the world’s most comfortable dress shirt. Founded in 2012, the brand has brought innovation to the classic men’s dress shirt by utilizing moisture-wicking, wrinkle-resistant fabric that requires no ironing or dry cleaning. The Dallas based brand also features other performance-based products for professional gentlemen: chinos, polos, and many others. Their apparel is available online and in nearly 300 retail locations across the country and abroad. Mizzen+Main is the go-to dress shirt for the office and the apparel of choice for professional athletes off the field.

About L Catterton
L Catterton, formed in 2016 through the partnership of Catterton, LVMH and Groupe Arnault, is the largest consumer-focused private equity firm in the world. Since its founding in 1989, Catterton has leveraged its category insight, strategic and operating skills, and network of industry contacts to establish one of the strongest private equity investment track records in the middle market. L Catterton builds on this heritage with the addition of LVMH and Groupe Arnault’s existing European and Asian private equity and real estate operations. L Catterton invests in all major consumer segments, including: Food and Beverage, Retail and Restaurants, Beauty and Wellness, Fashion and Accessories, Consumer Products and Services, Consumer Health, and Media and Marketing Services, as well as real estate projects anchored by luxury retail. L Catterton’s investments include: Peloton, Restoration Hardware, CorePower Yoga, Sweaty Betty, Outback Steakhouse, Plum Organics, Chopt Creative Salad Company, Mendocino Farms, Noodles & Company, PIADA, Hopdoddy, Vroom, Snap Kitchen, Frederic Fekkai, PIRCH, Build-A-Bear Workshop, Wellness pet food, Nature’s Variety pet food, Kettle Foods, Odwalla, P.F. Chang’s, Ba&sh, Sandro and Maje, CellularLine, Vicinci / Zanotti, Cigierre, Gant, Nutrition and Sante, Pepe Jeans & Hackett, 2XU, Charles & Keith, Marubi, Bateel, Sasseur, Emperor Watch and Jewelry, Miami Design District and G6 in Ginza – Tokyo, to name a few. More information about L Catterton can be found at http://www.lcatterton.com/