L2 Capital has acquired Jurassic Quest, a producer of interactive dinosaur events. No financial terms were disclosed. Statesman Corporate Finance was financial adviser to Jurassic Quest on the transaction.
DEVON, PENNSYLVANIA – May 22, 2019 – L2 Capital Partners, L.P. (“L2” or “L2 Capital”) (www.L2Capital.net) announced the acquisition of Jurassic Quest Holdings, LLC and its wholly-owned subsidiaries (collectively “Jurassic Quest®”, “JQ”, or the “Company”), together, a family event business that produces the leading interactive dinosaur events in North America. Terms of the deal were not announced.
Founded in 2013 and with over 1 million annual attendees, Jurassic Quest® (www.jurassicquest.com) is the largest and most realistic dinosaur-themed exhibition in the United States. In 2018, JQ operated two touring companies that covered approximately 90 events in 34 states with over 80 life-like dinosaurs in each exhibition; displays span the Cretaceous, Triassic and Jurassic eras. Life-sized dinosaurs are exhibited in their natural habitats and placed in action scenes in convention halls and expo centers to educate, entertain and thrill the audience. JQ provides families with an unparalleled experience through its interactive and animatronic dinosaur exhibits, educational walking tours, rides, and other attractions. Dinosaurs represent an intense interest for a large portion of children of all socioeconomic classes and the fascination transcends generations, which has provided lasting enthusiasm for dinosaur-themed events. JQ also has a strong social media presence with over 1.6 million followers on Facebook that it leverages as a catalyst for generating excitement around scheduled events.
The Company is based in the suburbs of Houston, Texas and has approximately 100 full time employees – of which 80% are traveling with one of the two tours. The event typically operates 3-4 days per week and targets families with children between 2-10 years old.
Dan and Leticia Arnold, Founders of Jurassic Quest® said, “Leticia and I are thrilled with the L2 Capital partnership and we look forward to accelerated growth and innovation at Jurassic Quest®! We feel we have found the ideal partner in L2, who shares the passion for our business and who has the vision to see the path to greater accomplishments for JQ!”
Robert Hardy, Chief Executive Officer of Jurassic Quest®, noted “We are excited about the momentum this acquisition will bring to our dynamic, family-friendly business. With L2’s support we expect to continue to grow our platform with new additions and attractions that will further educate and thrill families throughout North America.”
Connor McMahan, Principal, who led the transaction for L2, said, “The opportunity to partner with a company such as JQ is rare in that its market leadership and demonstrated value proposition are distinct amongst its peers. We have collected an extraordinary group of Board members and advisors that will help guide JQ’s very talented management team in executing on its tangible path to organic growth at home in the US and abroad.”
Capitala Group provided debt financing and co-invested in the transaction. Statesman Corporate Finance acted as sole financial advisor to Jurassic Quest®.
About L2 Capital Partners: L2 Capital Partners (www.L2Capital.net) is a lower middle market private equity family office that specializes in making controlling or minority investments in business service, consumer product and manufacturing companies with enterprise values up to $75 million. L2 Capital adds value by helping business executives and owners meet their strategic and financial goals by providing access to professionals and resources gained over 40 years of principal investing experience within the structure of a family office.