Latour Capital buys Atlas for Men

Latour Capital has acquired a majority of Atlas for Men. Financial terms weren’t announced. Activa Capital, Initiative et Finance and Indigo Capital, the sellers, are exiting. Atlas for Men, of the U.K., sells outdoor clothing for men.



Atlas for Men, the European leader in multi-channel sales of outdoor clothing for men, created in 1999, has chosen Latour Capital to support it in its next growth phase.

Latour Capital is now the new majority shareholder of Atlas for Men, alongside Marc Delamarre and his management team.

The exit of Activa Capital, Initiative et Finance and Indigo Capital, comes less than 3 years after they bought the company in a spin-off from the De Agostini group, alongside Marc Delamarre and his management team.

Over the last three years, Atlas for Men has seen its turnover increase from €130m in 2015 to €189m in 2018. During this period, the brand accelerated its international expansion with openings in the Czech Republic, Slovakia and more recently the United Kingdom. Atlas for Men generates 60% of its turnover outside France with a presence in 11 countries in Europe. Atlas for Men continues to deploy its multi-channel strategy, with a steady increase in online sales.

Christophe Parier and Alexandre Masson, Partners of Activa Capital, declared: “We are very happy to have accompanied Marc and his team in a phase of very strong acceleration and transformation of Atlas for Men, a company initially created by Marc within the De Agostini Group and which became independent in 2016 with our support.”

Marc Delamarre, President of Atlas for Men, added: “I would like to thank the Activa Capital team for their support, guidance and wise advice during this period of strong development. Branding, international, data and digital remain our priorities for the coming years. I have no doubt that Latour Capital’s entrepreneurial expertise will be an important asset in pursuing our growth and rapidly reaching our target of €300m in revenue. »

Philippe Léoni, Founding Partner at Latour Capital, commented: “From our first meetings, we were very favorably impressed by the quality of the management team that is expanding the company in 11 European countries. Atlas for Men’s model and growth make it an extremely successful company. We are very pleased to support Marc Delamarre and his teams in a new phase of ambitious growth.”