LDC buys marketing agency MSQ Partners

LDC has acquired MSQ Partners, a marketing agency. No financial terms were disclosed. GP Bullhound was the financial adviser to MSQ on the deal.


GP Bullhound acted as the exclusive financial advisor to MSQ Partners on its sale to private equity firm LDC.

MSQ Partners is a multi-disciplinary group of digital, marketing and creative agencies that specialises in marketing communications for consumer and B2B brands. The group employs more than 600 people across 15 offices in the UK, Asia and USA and today supports an international client base of more than 300 businesses, including blue-chip clients such as PSA Group, Diageo and Unilever.

The transaction will enable MSQ Partners to further invest in talent and services to expand and develop the group’s capabilities. A key focus will be the roll-out of its successful multi-disciplinary model across its international offices.

Peter Reid, CEO of MSQ Partners commented: “Our new partnership with LDC will enable us to embark on the next phase of our growth journey. The team at LDC understands our vision, and brings both financial firepower and strategic support. GP Bullhound was a great advisory partner to us, with the company’s deep sector experience instrumental in making this transaction a success.”

Simon Nicholls, Partner at GP Bullhound commented: “MSQ Partners is one of the largest independent agencies in the UK and we are delighted to have delivered this transaction, setting the group up for its next phase of expansion. We see an ongoing trend towards combining specialist agency expertise with the ability to offer multi-disciplinary teams tailor-made for client needs.”

The transaction is further testament to GP Bullhound’s market leading position advising on M&A in the Digital Services sector, with 23 transactions completed in the last 24 months including the sales of Oliver to You & Mr Jones, Namics to Merkle and Solita to Apax Digital, among many others.

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit www.gpbullhound.com, or follow on Twitter @GPBullhound.