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LeadPoint Adds $6 Million

LeadPoint, a Los Angeles-based online leads exchange operator, has raised $6 million in Series E funding from Silicon Valley Bank Ventures. The company has now raised $15.5 million in total VC funding since 2004. Past backers include Redpoint Ventures.


LeadPoint (, the world’s first and largest online leads exchange, today announced it has secured $6 million in series E financing. This latest round of funding comes from Silicon Valley Bank Ventures, wholly owned subsidiary of Silicon Valley Bancshares, with additional funding from Redpoint Ventures, a premier Silicon Valley venture capital firm. LeadPoint will use the funding to add bench strength to the company, launch into new verticals and expand marketing and sales.

 LeadPoint’s revolutionary leads exchange platform provides lead buyers with unparalleled ability to profit due to precise control of their lead targeting, while allowing lead sellers to benefit from immediate transparency into the true value of their marketing efforts. The strength of this platform, which benefits both buyers and sellers of leads, has widened LeadPoint’s market share and enabled all of its lead verticals to continue rapid growth while many in the industry saw their business decline during the ongoing mortgage crisis that began in the spring of 2007.

In 2007, LeadPoint increased the number of active sellers using its platform by 67 percent, while the number of active buyers increased more than 90 percent. LeadPoint’s growth was driven by success in existing and newly launched lead verticals, including auto purchase, auto finance, commercial loans, education and credit repair.

“LeadPoint has proven that it increases returns for buyers and sellers of leads in all verticals, and has seen tremendous growth over the past several years,” said Marc Diana, CEO of LeadPoint. “This most recent investment reflects continued interest and enthusiasm in LeadPoint’s platform, and will allow us to deliver these benefits to thousands more lead buyers and sellers in the future.”

Founded in 2004, LeadPoint currently operates in 16 verticals including consumer lending, consumer credit, automotive lending, education and business services. With more than four million leads traded to date, LeadPoint’s auction model allows buyers to bid only on the leads most beneficial to them, allowing them to be more efficient and focus on closing deals and growing their businesses. Lead sellers maximize revenue via higher payouts for more desirable leads and the very low commissions LeadPoint charges for transactions.

About LeadPoint

Founded in 2004, LeadPoint is the world’s first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, education, autos and business services, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles, CA. For more information, please visit LeadPoint at and