Legend Holdings leads $60 mln funding in Social Touch

Legend Holdings led a $60 million Series D funding round in Social Touch, a Chinese mobile social marketing service. The company will use the funding to invest further in marketing SaaS, data analytics, mobile advertisement and new hires.

Press Release

On Aug. 31, 2015, Social Touch, a leading Chinese mobile social marketing solution provider for enterprise, announced its series D financing, around 60 million dollars, led by Legend Holdings Corporation (hereinafter referred to as Legend Holdings; stock code: 3396.HK). With this round of financing, Social Touch will invest more in marketing SaaS, big data analytics, mobile advertisement and attract more talents.

Founded in 2011, Social Touch keeps its leading position in mobile social marketing solution for enterprise in China. Social Touch has more than 800 talents providing a full-range of marketing related services including strategy, marketing SaaS, big data analytics and mobile advertisement management. Over 150 blue chip brands including P&G, Tencent, Airbnb, Alcon, JD, and Tencent are Social Touch’s key clients.

Zhang Rui, CEO of Social Touch, said that the strategic investment from Legend Holdings and other investors will further enhance the leading position of Social Touch in mobile social marketing in China.

“With over 30 years of experience in industry and investment, Legend Holdings has accumulated rich capital and experience with an outstanding brand and culture. Meanwhile, it has an acute insight into and profound understanding of management. As a strategic investor, it never pursues short-term profit but aims to grow up together with the companies it invests in. The flexible investment model of ‘equity and debt financing’ will help Social Touch reach excellence.”

Legend Holdings stated, “Internet, especially mobile Internet is an important field of strategic investment for Legend Holdings. The mobile marketing is a huge and fast growing market. Social Touch as the leader in Chinese mobile social marketing, we believe it will extend its leadership with the full support from Legend Holdings, including capital, management experience, business development, brand and culture value and more.”

About Social Touch:

Founded in 2011, Social Touch is one of the most prominent mobile social marketing solution provider in China. Dedicated to mobile marketing, Social Touch pioneers in big data driven marketing in China, helps clients realize the value of mobile marketing with solutions integrating corporate brand strategy, open social platform, automatic marketing management software and precise mobile advertising.

Social Touch has four major business lines, namely marketing strategy and operation, native mobile advertising, enterprise mobile marketing SaaS, and big data analytics.

About Legend Holdings

As a leading investment group in China, Legend Holdings adopts the framework of parent-subsidy corporate structure with active and systematic layouts. With two major businesses of strategic investment and financial investment, it promotes the linkage and resource sharing between these two businesses and constantly optimizes the investment portfolio.

Strategic investment focuses on 6 fields, namely IT, financial service, modern service, agriculture and food, real estate, and chemical engineering and energy material. And financial investment mainly includes angel investment, venture investment, and private equity investment, covering all stages of corporate growth.

In the past 30 years, under the leadership of the management team led by Mr. Liu Chuanzhi, founder and President, and Mr. Zhu Linan, CEO of Legend Holdings, it has grasped the theme of China’s economic growth, adopted flexible investment methods, and made full use of rich managerial experiences. It has created many influential and outstanding companies, including Lenovo Group, Legend Capital, Hony Capital, as well as China Auto Rental, the largest car-rental company in China in terms of the scale of motorcade, Bybo Dental Group, the best dental service chain store in China regarding the number of branches, Union Insurance Broker, leading education insurance broker in China regarding premium, and Joyvio, leading company in China’s high-end fruit market.

SOURCE Social Touch