True Sports Inc has acquired Accra Golf Shafts, a Kingston, Ontario-based designer, manufacturer and marketer of custom-fit golf clubs.
No financial terms were disclosed.
Dave Makarucha and Gawain Robertson founded Premium Golf Management Co (PGMC), Accra’s parent company, in 2002. PGMC was included in the acquisition.
True Sports, the parent company of True Temper, a Memphis, Tennessee-based sports products maker, said the deal increases its options in the custom club fitting environment.
True Temper was acquired in 2012 by U.S. private equity firm Lincolnshire Management.
TRUE Sports, Inc., Acquires ACCRA Golf Shafts
July 24, 2019
TRUE Sports, parent company of True Temper, the leading golf shaft manufacturer in the world, announces the acquisition of ACCRA Golf Shafts and its parent company Premium Golf Management Co. (PGMC). True Temper, including its Project X line of innovative designs, is known throughout the golf industry as the #1 shaft in golf, dominating the professional tours each and every week. ACCRA is renowned in the premium custom club fitting industry for the breadth of its product offering which provides fitters with the ability to build custom clubs for golfers of all ages and skill levels. ACCRA also has a strong professional tour presence, recently being the shaft brand utilized by the 2019 U.S. Open champion.
“We are thrilled to add ACCRA to our performance-enhancing line of shaft brands,” said Don Brown, senior director of marketing and innovation for TRUE Sports. “The wide range of ACCRA products increases the options we make available within the custom club fitting environment”.
Gawain Robertson, co-founder of ACCRA, is excited to join TRUE Sports. “Having access to TRUE Sports’ vast R&D capabilities, including their Center for Sports Testing and Research, will enhance the sophistication of our design and prototyping process. Being able to take advantage of TRUE’s global marketing, logistics and operations capabilities will strengthen the ACCRA product and brand.”
Combining TRUE Sports golf brands – True Temper, Project X and ACCRA – cements TRUE Sports position as the clear global leader in golf shaft innovation across all product categories. The combined companies have provided equipment used by the last six US Open Champions and 10 of the last 11 major Champions.
ABOUT TRUE SPORTS
A leading innovator & manufacturer of premium sporting goods, TRUE Sports, Inc., is a leader in golf, hockey, lacrosse, diamond and ice skate industries. The company produces a wide variety of premium performance products under the True Temper, Project X, Grafalloy, ACCRA, Aura and TRUE brands in countries throughout the world. More than 1,000 individuals in 10 facilities proudly represent TRUE Sports across the United States, Europe, Japan, China and Australia.