LocationInsight Bags $5M Round, Completes MBO of Search Marketing Biz

LocationInsight LLC, the Denver, Colorado-based search marketing software firm, raised $5 million from its financial partner United Communications Group and wrapped up the MBO of the LocationInsight local search business that formerly belonged to InfoNow Corp. Specifics on the transactions were not publicized.


DENVER, CO., August 13, 2012 — LocationInsight LLC today announced the successful raise of $5M from financial partner, United Communications Group (UCG) while simultaneously completing a management buy-out of the LocationInsight local search marketing business from the InfoNow Corporation.
LocationInsight (LI) is the premier provider of local search marketing software and services to large advertisers with many physical locations. For over fifteen years, LI has provided the most advanced company and product locators for enterprise companies. Today, LI’s locator solutions are leveraged to dramatically improve local search rank and local search results for both branded and unbranded queries. The LI web and mobile locator technology solution is dramatically enhanced by sophisticated local SEO content management and syndication systems. LI establishes and maintains local content continuity across the web, including on local SEO landing pages, online directories, Google Places and MAPS, Yahoo and Bing Profile pages, social networks (including Facebook, Twitter and Foursquare) and on the mobile web. The solution integrates one or more call-to-actions into every campaign and proves that it is a significant source of leads and revenue. The current services model will be complimented with a SaaS version for search and advertising agencies by the end of the year. The company will be expanding sales and marketing and will be investing in the ongoing development of the platform and its personnel.
UCG owns a portfolio of specialized business information and software companies and provides them with strategic guidance, best practices, executive support and various back office services. With a 35 year track record of successfully launching, acquiring, and growing businesses, UCG helps its portfolio CEOs significantly accelerate their company’s growth. UCG’s leadership is all former company operators and they enjoy taking active board positions with their companies.
“We are thrilled to be joining the UCG family,” says LI CEO Ari Kaufman. “We had interest from more than a dozen financial partners and we selected UCG because they bring a lot more than money to the table. They are strategic partners with the proven track record of building successful companies on solid foundations. The UCG leadership and the services that they have to offer LI will provide the company with valuable support both during the spin-off and as the company grows and expands. There is great synergy between the teams. We’ve worked for three years to get here and we are excited to finally be leaping off the launch pad.”
“When Ari came to us, we quickly realized this was a rare opportunity to back a business that was ideally positioned for growth, and was led by an accomplished, seasoned and energetic management team,” says UCG CEO Todd Foreman. “We are excited to be partnering with Ari and his team and will bring to them our decades of experience in business information and software to help them accelerate growth.”
About LocationInsight
LocationInsight LLC provides local search marketing software and services to large advertisers with many physical locations. With over fifteen years of experience providing the most advanced company and product locators to global marketers such as Western Union, Bank of America, Chase and American Express, LI optimizes company locations to achieve premium local search marketing results. LI’s proven technology and solutions dramatically improve local search rank and local search results for large advertisers with many physical locations.
About UCG
Founded in 1977, UCG is one of America’s leading, privately held providers of specialized business-to-business information. UCG’s portfolio is composed of companies serving the information and software needs of decision makers in health care, oil and energy, technology, telecommunications, banking and finance, and the mortgage industry. The company has received many awards for journalistic excellence and was voted one of D.C.’s 50 Best Places to Work by Washingtonian Magazine.