Capablue — a London-based company focused on helping brands navigate the ever-evolving TV ecosystem — has raised an undisclosed Series A round, including from Charlie Makin, an advertising entrepreneur who has joined the company as a director.
Building on a very successful 2012, Capablue has today announced the completion of a Series A round of funding. The investment, which is set to strengthen the Connected TV specialist’s business development and international expansion, comes off the back of a number of major contract wins which include UKTV, Chello Zone and Curzon Cinemas.
One of the most significant participants in this first round of funding is advertising entrepreneur Charlie Makin who has joined Capablue as a Director. Makin, who is a veteran of the advertising and marketing industries will play a hands on role in propelling Capablue to the next level and building its profile among brand owners and advertising agencies.
“The market for the consumption of content and services has changed with the emergence of internet connected devices,” said Makin. “People now interact with content and brands over a number of devices and this market is continuing to grow. New technologies like Capablue’s are enabling both brands and agencies, regardless of size, to evolve with this changing TV market and reach new audiences worldwide. This is an untapped market for these companies and I’m looking forward to working with Capablue to change that.”
“Charlie is a really important addition to the Capablue board and will help us with corporate development in those areas with huge growth potential,” said Capablue CEO Tom Cape. “His involvement in the company combined with this first round of investment highlights the market’s confidence in Capablue and will enable us to help content owners, brands and agencies exploit the value of their content by creating new and interesting commercial solutions for the connected ecosystem.”
The lead advisory role in the financing was performed by private investor network Envestors which helped raise the equity funding from its network of private investors, family offices and venture capital sources. Capablue will use the investment to scale the company, improve business development in vertical sectors, and strengthen its cloud based technology platform.
Bob Taylor, Founder Director of Envestors said, “Capablue is an exciting business at the forefront of the evolution of media and broadcast industries. I’m not surprised we attracted a lot of investor interest in this business given the rapid change taking place in this sector as well as the strength of the management team.”
Capablue has also announced that it will move to bigger and better offices in November 2012.
Capablue provides solutions for broadcasters and brands, across the entire Connected TV ecosystem, from Video on Demand (VoD) through Connected TV and second-screen apps to advertising and T-commerce. We unify the main TV with the multitude of new TV-enabled devices, so brands can connect with consumers and provide a seamless experience across all screens.
Our unique cloud-based platform, Connected, enables the discovery and monetisation of content on multiple internet-connected devices, helping brands exploit the fact that TV is now connected to the internet to promote and monetise content and products.
Customers on the Connected platform include M&S TV, Curzon on Demand, Start Trek on Virgin Tivo, Playboy TV and DigiTop’s Karaoke Superstar.