Loop has secured more than $10 million in funding. Loop is a Boston, MA startup that allows consumers to securely store and organize all their plastic cards (payment, gift, loyalty, membership, etc.) and use them virtually everywhere (works at 90% of retailers) with the device of their choice.
Loop, the first smartphone-enabled commerce solution accepted at virtually every point-of-sale terminal, today announces it has secured more than $10 million in funding and will start shipping its mobile app and its first AppCessory, the Loop Fob, to its pre-order customers and Kickstarter backers this month.
Loop has solved the biggest problem facing mobile payments to date, by delivering a mobile wallet solution accepted nearly everywhere on day one. Loop’s patented invention transforms existing mag stripe readers at every point of sale terminal today, into contactless payment receivers with no change required by the merchant. This enables instant and universal acceptance for consumers to use their smartphones and smart accessories to pay at their favorite merchants, freeing them from the paper and plastic cards that clutter their wallets and their lives.
Unlike solutions proposing programmable cards with limited security, memory, battery capacity, and plagued with reliability issues in the past, Loop integrates the highest level of Payment Card Industry (PCI) security, and can conveniently store hundreds of cards (payment, gift, loyalty, reward, ID, etc.). Its contactless chip does not wear out with use and fits into virtually any form factor that consumers want to carry – from smartphones to fobs, to charge cases, to smart watches, the possibilities are limitless.
Loop was founded by two payment industry pioneers, Will Graylin and George Wallner, both with proven track records of delivering widely adopted payment innovations. Loop was oversubscribed its initial fund raising efforts, owing to the enthusiasm that investors have for its potential to ignite mobile payments at the physical point of sale. At $10 million, it is one of largest angel funding rounds in recent memory, and sets the stage for its Series B from strategic and institutional investors in early 2014 to fuel its growth.
“Loop has created an almost magical experience, allowing consumers to use their phone as their wallet at nearly every place they shop today. It’s really cool to see the reactions of merchants and consumers when they see Loop in action,” said Will Graylin, CEO of LoopPay, Inc. “For merchants and card issuers, Loop is another channel to interact with their customers, in an app that consumers rely on every day to pay for things.”
About Loop™ (LoopPay, Inc.)
Loop, a Boston, MA, startup, invented a mobile wallet solution that allows consumers to securely store and organize all their plastic cards (payment, gift, loyalty, membership, etc.) and use them virtually everywhere (works at 90% of retailers) with the device of their choice, including smartphones, smart watches, cases, fobs, chargers, and more. The Loop app also provides timely data (gift card balance, available credit, reward points, etc.) and compelling deals from your favorite merchants and card issuers like a Starbucks app, but without merchants having to invest millions on separate apps compatible with new POS infrastructure. Loop effectively leverages the existing payment infrastructure built over the past 40 years to deliver better commerce experiences in the new mobile channel for the next 40 years.