LoopFuse, a cloud-based marketing automation software company, has completed a merger with Nearstream, a provider of social engagement software. The combined company is to be called Nearstream. LoopFuse os backed by True Ventures among others.
LoopFuse, a cloud-based marketing automation software company, today announced that it has completed a merger with Nearstream, a provider of social engagement software. The combined company to be called Nearstream offers an integrated customer engagement and automated marketing platform spanning web, email, and social.
Nearstream uses social networks like Twitter, LinkedIn, and Facebook to identify and engage based on buyer intent and LoopFuse provides marketing automation to manage sales prospects through the buying process – website visitor tracking, email lead nurturing, lead scoring, CRM integration, and conversion analysis. The combined products create a unique offering covering web, email, and social in a way that puts the buyer and their needs first and helps business better find, engage, and close sales opportunities.
“Social media is an increasingly important part of B2B marketing, ” said Sean Dwyer, CEO of LoopFuse. “Combining LoopFuse’s marketing automation platform with Nearstream’s social engagement capabilities gives marketers a true end-to-end marketing system for today and the future.”
“Nearstream helps companies better identify and engage with people based on their stated needs, ” said Robert Pease, CEO of Nearstream. “Bringing Nearstream’s ability to identify buyer intent via social signals together with LoopFuse’s automated marketing capabilities helps sales and marketing professionals better engage the right person at the right time with the right message.”
Nearstream is based in Seattle, Washington and LoopFuse operations will continue in Atlanta, Georgia with the products being offered under their respective brands with further integration planned. Robert Pease will lead the company as CEO along with CTO Bradley Young. LoopFuse CEO Sean Dwyer joins the Nearstream board of directors.
About Nearstream, Inc.
Nearstream is a B2B social lead generation product that identifies on-line demand signals. By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.
About LoopFuse, Inc.
LoopFuse offers a B2B marketing automation platform that tells you who is visiting your website, helps you capture their information, sends lead nurturing emails, scores the best opportunities, and integrates it all into your CRM system with advanced reporting. Once in place, you’ll see more qualified leads, shorter sales cycles, increased marketing and sales efficiency, and the automation of once manual and repetitive tasks.
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Read more: http://www.sfgate.com/business/prweb/article/Nearstream-and-LoopFuse-Combine-to-Offer-Next-4176162.php#ixzz2HTEe7VI5