Lotame Raises $13 Million

Lotame, a New York-based online advertising platform focused on social media, has raised $13 million in Series B funding. Emergence Capital Partners led the round, and was joined by return backers Battery Ventures and Hillcrest Management.



Lotame, a platform enabling targeted advertising to customizable audiences through social media, today announced it has closed $13 million in series B financing. Emergence Capital Partners, a leading venture capital firm focused on early and growth-stage technology-enabled services (TES) companies, led the round with continuing participation from previous investors including Battery Ventures and Hillcrest Management. The new funding will be used to support product enhancements, marketing and business development efforts to address the growing demand for Lotame's targeted social media advertising technology solutions.

“Lotame has demonstrated leadership and a track record of success in monetizing the biggest opportunity in online media since the advent of search advertising,” said Jason Green, general partner at Emergence Capital. “Lotame is producing unparalleled results and insight for publishers and advertisers by leveraging a unique targeting platform that translates social media inventory into valuable real estate that brand advertisers love. With dozens of blue chip advertising clients and a growing publisher network reaching tens of millions users today, Lotame is clearly the company to beat in the space. We are looking forward to working with this tremendously talented team and applying our expertise to help build the digital marketing leader in this new category.”

“This new investment from Emergence amplifies the immediate opportunity for Lotame given the firm's investment leadership and acumen in the digital advertising marketplace,” said Andrew Monfried, CEO and founder, Lotame. “Another important piece of this event is the addition of Emergence's Jason Green as a respected and pivotal team member to our board. His deep expertise and understanding of how to achieve our goals, having helped companies such as Ask.com, DoubleClick and Avenue A grow from early stage companies to prominent icons of digital advertising, is extremely valuable to Lotame at this time.”

Lotame's proprietary Crowd Control