Lovejuice Adds On

Lovejuice, a UK-based smoothie and juice bar operator, has acquired Barefruit Juice, a juice bar chain operating in Northern England. No financial terms were disclosed. Lovejuice is a portfolio company of Smedvig Capital.



Smedvig Capital, the London-based private equity company active in development capital for growth businesses, is pleased to announce that investee company Lovejuice, the UK's premier smoothie and juice bar operator has acquired Barefruit Juice, a chain of juice bars in the North of England. This acquisition accelerates the expansion of Lovejuice and in particular provides a stronghold in the North.

Lovejuice is also pleased to announce the imminent opening of a new flagship outlet in the recently completed Terminal 5 complex at Heathrow airport. Lovejuice fought off tough competition to secure a store in the new Terminal and is delighted to be in such an exciting new development, which will see millions of travellers passing each year.

Barefruit Juice is a highly complementary acquisition for Lovejuice