Madrona Backs Local Marketers

Local Marketers, a Seattle-based online marketing company that uses a pay-per-contact model, has raised $4.1 million in Series A-2 funding from Madrona Venture Group.


Local Marketers, a three-year-old start-up that is revolutionizing the online marketing industry with its pay-per- contact model, today announced a series of changes that solidify its leadership position in the marketplace. The company provides an innovative technology approach designed to help small- and medium-sized advertisers track return on investment for every digital ad dollar they spend.

Change at the Top
The company has chosen Walter (Wally) Boos, a seasoned and successful technology executive, as its next CEO. Trained as a CPA and a veteran of IBM's vaunted sales organization, Boos, 55, has also served as president of SchoolKiT, an educational software company. Prior to that he was President of the U.S. subsidiary of Content Technologies, Ltd., a developer of e-mail security software.

Assuming Risk for Clients
“Imagine if a small/medium sized business could place an ad in the yellow pages for free