Main Capital invests in artegic AG

Main Capital has acquired a “substantial” stake in artegic AG. Financial terms weren’t announced. Artegic, of Bonn, German, is a marketing automation software provider.


Main Capital has acquired a substantial stake in the fast-growing Saas software company artegic AG. artegic provides a SaaS-based marketing automation solution for medium to large enterprises.

With more than 2.7 billion messages send per month through artegic´s technology in 141 countries and reaching more than 82 percent of German internet users, artegic is market leading German marketing automation software provider. Their customer base includes triple A clients such as Payback, real,-, BURDA and BMW. artegic’s multi award winning software, ELAINE, supports customers in preparing and automatically executing highly complex digital marketing campaigns in real-time.

ELAINE is cloud-based, scalable and offers real-time capabilities. The software is available in multiple languages and is already used in several countries such as Austria, Switzerland, Italy, Sweden and UK. ELAINE offers an extensive range of functionalities including a drag & drop campaign designer, multi-channel campaign execution and real-time analytics. The software package is used over a wide range of industries.

Main Capital will actively support artegic in international growth and expansion of the product portfolio. An important pillar in this growth strategy is selective acquisitions. In addition, more focus will be laid on strengthening the organizations as well developing innovative solutions for the market.

Cooperation artegic – Main Capital
Stefan von Lieven (CEO artegic AG):
“Over the last couple years, artegic acquired a leading market position in the DACH area. With Main Capital on board, we have partnered with a strategic investor who is able to support us in accelerating our growth with the further internationalization of our company as well as broadening our product scope. We are very happy to have found a partner that provides extensive experience in this area and we are looking forward to working together.”

Charly Zwemstra (Managing Partner at Main Capital):
“artegic is a state-of-the-art marketing automation company with a scalable business model. We see strong opportunities for management to successfully continue the profitable growth path by further internationalizing the business and further expanding the product portfolio. Furthermore, artegic and its management are very well positioned to play a leading role in the consolidation trend observed in the market.”