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Marchex Buying VoiceStar

Marchex Inc. (Nasdaq: MCHX) has agreed to acquire VoiceStar Inc., a Philadelphia-based provider call-based advertising services. The deal is valued at $20 million, including around $12.9 million in cash and $7.1 million in restricted stock. Marchex also is committing to invest an additional $8 million into VoiceStar. VoiceStar had raised just over $1 million in VC funding from firms like First Round Capital and Ben Franklin Technology Partners.