MarketTools Raises $$, Adds On

MarketTools Inc., a San Francisco-based provider of on-demand market research, has called down $18.3 million of a $25 million Series E round led by Advanced Equities, according to a regulatory filing. The company had previously raised over $80 million from firms like General Mills, Procter & Gamble, ComVentures, InterWest Partners and Oak Hill Venture Partners. In other MarketTools news, the company has acquired CustomerSat, a provider of enterprise feedback management solutions. No financial terms were disclosed.

 

PRESS RELEASE

  

MarketTools, Inc., the leading provider and innovator of online market research solutions, announced today that it has acquired CustomerSat, a leader in Enterprise Feedback Management (EFM). The combination of the two companies establishes the foundation for Customer Insight Management