MarketTools Inc., a San Francisco-based provider of on-demand market research, has called down $18.3 million of a $25 million Series E round led by Advanced Equities, according to a regulatory filing. The company had previously raised over $80 million from firms like General Mills, Procter & Gamble, ComVentures, InterWest Partners and Oak Hill Venture Partners. In other MarketTools news, the company has acquired CustomerSat, a provider of enterprise feedback management solutions. No financial terms were disclosed.
MarketTools, Inc., the leading provider and innovator of online market research solutions, announced today that it has acquired CustomerSat, a leader in Enterprise Feedback Management (EFM). The combination of the two companies establishes the foundation for Customer Insight Management