Marlin Equity backs My Fit Foods

Marlin Equity Partners has made an undisclosed investment in My Fit Foods LLC. Based in Austin, Texas, MFF is a health-oriented prepared meals retailer.


LOS ANGELES – July 29, 2015: Marlin Equity Partners (“Marlin”) is pleased to announce that it has completed an investment in My Fit Foods, LLC (“MFF”), a vertically integrated, grab‐and‐go specialty retailer of health‐oriented prepared meals. The company offers a variety of breakfast, lunch, dinner and snack options that are developed by in-house chefs to meet defined nutritional characteristics that help consumers achieve their health and fitness goals. MFF provides a distinctive in-store experience by employing on-site nutritional consultants who are available, free-of-charge, to provide customers with nutritional coaching, as well as to design customized individual nutritional programs. Investing alongside existing equity partner, TSG Consumer Partners (“TSG”), the investment positions MFF to aggressively pursue its growth strategy, which includes the rapid development of new retail locations.

David Goronkin, CEO of My Fit Foods, stated, “To support the rapid expansion of our business, My Fit Foods and TSG sought a partner who would complement our collective skills and resources allowing us to execute on our business development and growth plans. This investment allows us to embark on an exciting new chapter and enables us to expand the availability of the high-quality, nutritious and convenient meals that our customers have grown to expect from us.”

“My Fit Foods is uniquely positioned to meet the rapidly growing consumer demand for fresh, healthy and convenient alternatives to traditional meal options,” said George Kase, partner at Marlin Equity Partners. “We are delighted to partner with a talented management team to help accelerate the next phase of My Fit Foods’ growth and are committed to meeting and exceeding the nutritional and on-the- go needs of their everyday consumer.”

About Marlin Equity Partners
Marlin Equity Partners is a global investment firm with over $3 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthens a company’s outlook and enhances value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 90 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About My Fit Foods
Headquartered in Austin, Texas, My Fit FoodsTM is an expanding concept that offers delicious, healthy and freshly prepared food and meal planning services. My Fit FoodsTM makes eating healthy easy by offering over 60 nutritionally balanced, portion-controlled, ready-to-eat meals and snacks that meet pre-defined nutritional criteria and help support a healthy lifestyle. My Fit FoodsTM operates more than 50 retail locations across five states that offer consumers the option to self-shop or utilize on-site nutritional consultants, free-of- charge, for one-on-one coaching.

For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at