Marlin Equity Partners said June 5 that it closed its buy of Webtrekk. Financial terms weren’t announced. Webtrekk, of Berlin, provides marketing analytics and customer intelligence software solutions. The deal was announced in April.
Marlin Equity Partners has completed the acquisition of Webtrekk, a Berlin, Germany-based provider of marketing analytics and customer intelligence software solutions. The company offers a GDPR-compliant, enterprise-grade customer intelligence platform that leverages AI to analyze customer data and enables marketers to optimize the customer experience through precisely targeted and personalized campaigns. No financial terms were disclosed.