Marlin Equity merges LogicBlox with Predictix

Marlin Equity Partners said Wednesday it merged LogicBlox with Predictix and completed a growth equity investment in the companies. Financial terms weren’t announced. LogicBlox, of Atlanta, is a database provider while Predictix, also of Atlanta, offers cloud-based retail applications.


LOS ANGELES – December 3, 2014: Marlin Equity Partners (“Marlin”) is pleased to announce that it has completed a growth

equity investment and simultaneous merger of LogicBlox, Inc., a Hybrid Transactional/Analytical Processing database provider,

and Predictix, LLC, a leading provider of predictive, cloud-based retail applications.

LogicBlox is a horizontal technology platform that allows enterprises to create sophisticated, highly scalable models to analyze,

plan and manage their businesses. The LogicBlox platform provides the smart database foundation that enables next-generation

predictive and prescriptive applications across multiple industries including retail, financial services, consumer goods and

healthcare. Predictix, developed and delivered utilizing the LogicBlox platform, offers a unified suite of SaaS merchandising and

supply chain applications to help forecast, plan, optimize and analyze large data sets for some of the world’s top retailers. Unlike

traditional applications, Predictix’s cloud-native design lets even the largest retailers optimize their decisions with real-time

performance – leveraging the power of big data analytics to meet retailers’ constantly changing needs.

“We are excited to be working with the LogicBlox/Predictix team to build on the strong Predictix retail client base and to drive

similar success across additional industries,” said Jonah Sulak, a partner at Marlin. “The combination of high-value applications

and next-generation technology is compelling and we look forward to investing alongside the management team to accelerate future


Molham Aref, CEO and co-founder of LogicBlox/Predictix, stated, “We selected Marlin as the firm we wanted to partner with

because they share our strategic vision for the future. Predictix showcases the high-value applications that are possible utilizing the

LogicBlox technology platform. Together, we will work to deepen our retail expertise and to expand into other industries.”

Eric Hinkle, an operating partner to Marlin, stated, “Decision-makers across all industries understand the promise of using predictive

and prescriptive analytics to inform front-line decisions that are enabled by applications that harness the power of big data.

LogicBlox and Predictix are ideally positioned to meet the growing demand from large enterprises around the world for these

applications and we look forward to working with the combined team to build on their success and scale the business globally.”

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $3 billion of capital under management. The firm is focused on

providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs.

Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of

operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group

of funds and related companies, has successfully completed over 80 acquisitions. The firm is headquartered in Los Angeles,

California with an additional office in London. For more information, please visit bout LogicBlox

LogicBlox enables next-generation cloud-native, predictive and prescriptive applications across multiple industries with its Hybrid

Transaction/Analytical Processing database. The LogicBlox technology platform empowers domain experts and business users to

develop and maintain complex models for forecasting, planning, optimization and analytics on large data sets which allow

enterprises to more effectively and efficiently analyze, plan and manage their businesses. For more information, please visit

About Predictix

Predictix solutions, powered by the LogicBlox technology platform, help retailers make better decisions in planning, merchandising,

forecasting and supply chain for more than 8 billion store-SKU combinations which generate approximately $168 billion in annual

sales. Predictix applications leverage the power of big data and advanced predictive and prescriptive analytics to drive substantial

revenue and margin improvements for some of the world’s top retailers. For more information, please visit