Mercato Partners promotes Wistner

Mercato Partners said Wednesday that it promoted Alison Wistner to Managing Director.


SALT LAKE CITY, UT–(Marketwired – Jan 13, 2016) – Mercato Partners, a leading lower-middle market growth equity firm, today announced the promotion of Alison Wistner to Managing Director. Wistner, who has been with Mercato Partners since 2010, most recently as a Director and investment committee member, assumes the new role immediately. She currently serves on the board of a number of Mercato portfolio companies, including Altitude Digital, Alliance Health, Central Logic, Untangle, and Venafi.
“Alison has been an important member of our team and this promotion to Managing Director acknowledges her role in leading deals and an increasing responsibility for portfolio company management,” said Greg Warnock, PhD, Founding Managing Director. “We’re pleased to recognize her outstanding contributions by naming her Managing Director.”
Prior to Mercato Partners, Alison was a Principal at Prospector Equity Capital, a private equity firm based in Park City, Utah. She has received honors as a Top 40 under Forty winner by Utah Business Magazine and was a recipient of the Trailblazer Award from the Women Tech Council. Alison serves as a board advisor to the Women Tech Council and a board member of the Rocky Mountain Venture Capital Association. Alison is a graduate from the University of North Carolina at Chapel Hill, with a B.S. in Business Finance.
Mercato Partners is an active growth capital investor in technology, branded consumer, and digital media companies. Mercato seeks equity investments in high growth, market-leading businesses and provides distinct value-add expertise to companies by helping them accelerate sales, develop new channels, and expand to new markets. Mercato manages $350M across three funds. For more information about Mercato Partners visit or call 801-220-0055.