Mill Point to acquire Affinion Group’s insurance unit

Mill Point Capital has agreed to acquire Affinion Group‘s insurance division. No financial terms were disclosed. The deal is expected to close in the third quarter of this year.


STAMFORD, Conn., July 3, 2018 /PRNewswire/ — In a move designed to support the company’s strategic focus on loyalty and customer-engagement capabilities, Affinion Group, LLC, a subsidiary of Affinion Group Holdings, Inc. (together with its consolidated subsidiaries, “Affinion Group”) today announced that it has entered into a definitive purchase agreement to sell its insurance division, Affinion Insurance Solutions (“AIS”), to an affiliate of Mill Point Capital.

The sale is expected to close sometime in the third quarter of this year, subject to regulatory approvals and satisfaction of certain other conditions.

“We are pleased to have reached an agreement with Mill Point Capital for the sale of our insurance business,” stated Todd Siegel, Chief Executive Officer of Affinion Group. “While this business has been a meaningful contributor to Affinion Group’s results, the sale is the next step in becoming a pure-play loyalty solutions company and focusing on our growing loyalty and customer engagement solutions.”

“We believe the transaction is beneficial for both companies,” Siegel continued. “It will allow Affinion Group to focus on its core business of providing leading loyalty and engagement solutions to its clients and their customers and to pay down debt. It also will give AIS the opportunity to chart its own path with greater resources and flexibility, making it better positioned for growth.”

“Mill Point Capital has a reputation of creating value for established businesses looking to grow, and we are in a strong position to capitalize on their investment in us,” said Robert Dudacek, President of AIS. “We look forward to our continued success with the support of Mill Point Capital.”

As a result of the sale, Affinion Group will operate as a pure-play loyalty solutions company that, through its leading technology and data driven analytics, designs, administers and fulfills loyalty and engagement programs that strengthen and expand the value of relationships for its leading clients around the globe.

About Affinion Group
Affinion Group is one of the world’s leading loyalty and customer engagement solutions companies servicing over 250 million consumers with almost 6,150 client partner relationships and over 40 years of experience. We design, administer and fulfill loyalty and customer engagement programs that strengthen and expand the value of relationships for our leading clients around the globe, including many of the largest and most respected companies in the financial services, retail, travel, and internet commerce sectors. Based in Stamford, Conn., the Company has over 3,860 employees located in 20 countries across the globe. For more information, visit

About Affinion Insurance Solutions
An industry pioneer with over 45 years of experience, Affinion Benefits Group (now AIS) is a leading provider of marketing and insurance administration expertise to financial institutions and other partners. Affinion Benefits Group founded the customer appreciation program in 1979, which is widely marketed today, to provide a “thank you” benefit that enhances loyalty with financial institutions and provides valuable coverage for their consumers. Today, AIS is committed to delivering optimal marketing and industry-leading response rates with strong insurance carrier partnerships and a robust product suite. AIS is the brand behind their clients’ brands, enhancing partners’ customer affinity through relevant products and creative direct marketing strategies.

These solutions work together to strengthen consumer engagement, increase brand loyalty and generate predictable and sustainable non-interest income for their clients. Products include Accidental Death & Dismemberment, Simplified Issue Term Life, Graded Whole Life, Hospital Accident Plan, and Recuperative Care Plans. For more information, visit

About Mill Point Capital
Mill Point Capital is a middle-market private equity firm focused on control-oriented investments in the business services and industrial sectors. The firm works with executive partners to leverage its investment professionals’ experience, while providing strategic and operational guidance designed to drive long-term value creation in its portfolio companies. Mill Point is based in New York, N.Y. For more information, visit