Modern Luxury Media, a publisher of city magazines like the upcoming Manhattan, has acquired online luxury and lifestyle brand Juli B. No financial terms were disclosed. Modern Luxury Media is backed by Clarity Partners, while AdMedia Partners advised Juli B. on the sale.
Modern Luxury Media, the largest publisher of city magazines in the United States, today announced it has acquired Juli B. Inc, publisher of julib.com, the online luxury and lifestyle brand distributing content via email to upwards of fourteen cities and 700,000 readers. The acquisition is a significant first move by Modern Luxury in a series of planned digital initiatives that will deliver new and engaging content and interactions between Modern Luxury's readers and advertisers. Terms of the deal were not disclosed.
Additionally, as Modern Luxury readies for the September launch of Manhattan magazine, the strong julib.com following in the New York media market will open access to new advertisers for the company's growing portfolio.
“julib.com has become an indispensable and exclusive source of lifestyle content in fourteen important U.S. luxury markets and Europe,“ said Michael Kong, CEO of Modern Luxury Media. “The fact that it's an established and compelling email platform that appeals to Modern Luxury's readers and advertisers gives us a distinct competitive edge and factors strongly into our plans to expand our digital platform. We're also excited about its New York roots and the fact that the New York edition was the first and remains the biggest for julib.com. This is a new product under the Modern Luxury nameplate, sets us apart from other luxury media brands and underscores our national footprint.“
julib.com was founded by Juli Benlevi-Zeff in 2002 with 400 readers and a single New York edition. Today the company offers other widely-popular email editions in markets where Modern Luxury titles have a foothold, including New York, Chicago, Los Angeles, San Francisco, Miami, Washington, D.C., Dallas and Atlanta. It has also built a presence internationally through its Paris and London editions.
julib.com maintains headquarters in Chelsea, New York and a sales team in the U.K. Advertisers include Estee Lauder, Gucci, Rioja Wines of Spain, Tiffany, Chanel, Target and H&M. Visit www.julib.com.
“We were courted by venerable publishing houses and online properties but instinctively knew Modern Luxury was the best and truest fit,“ said Juli Benlevi-Zeff, julib.com's publisher and editor-in-chief. “There are so many natural synergies at play. Like us, Modern Luxury is a national brand with local expertise, our readership profile and ad base are aligned, there is significant overlay in markets where we have a foothold, and editorially – as a source with deep access and connections – we are delivering a valued product. We think there are a number of powerful ways to link into the national Modern Luxury media platform and look forward to continued build out domestically and internationally.“
AdMedia Partners represented Juli B. Inc. in the transaction.
ABOUT MODERN LUXURY MEDIA
Modern Luxury Media, LLC (“Modern Luxury”) is the largest publisher of city-regional magazines in the United States, currently publishing 34 magazines across 13 major metro markets including: New York, Chicago, Los Angeles, San Francisco, Miami, Dallas, Houston, Washington, D.C., Atlanta, Honolulu, San Diego, Orange County, CA and Napa/Sonoma, CA. Focused on “luxury lifestyle,” including fashion, jewelry, dining, travel, design, automotive, art and architecture, Modern Luxury specifically targets the affluent reader. Modern Luxury magazines distribute more than 1 million copies nationally each month, reaching more than 5 million readers per month.
The company was founded by brothers Michael and Stephen Kong in 1993 in Chicago. Today, they are backed by Clarity Partners, LP, the largest media-focused private equity fund in Los Angeles.